Editor's note, November 1, 2026: New list: 10 content calendar tools for blog, email, social and campaign planning, compared on calendar views, approvals, free plans and public reviews.
How we choose: we research each tool on its own site, check prices at the source and read what users say in public reviews. Our method
CoSchedule is the best content calendar tool for most marketing teams. It is built only for planning marketing work, and moving a campaign's date moves every piece of content tied to it. If you want a free, flexible editorial calendar where each entry holds its brief and draft, choose Notion. If you want a free calendar for a whole team, ClickUp's free plan includes the calendar view and unlimited members.
Other tools suit narrower jobs. StoryChief suits teams that want to publish articles straight from the calendar, Planable and Loomly suit teams that mainly plan social posts and need client approvals, and Airtable suits content operations teams that track hundreds of pieces and assets.
When you compare tools, start with the calendar itself: which plan includes the calendar view, and can you filter it by channel, owner and status? Then check approvals, whether the tool publishes content or only plans it, and how the price changes when reviewers and freelancers need access. Prices below were checked on 31 October 2026.
The list at a glance
| # | Tool | Best for | Starting price | Free plan | Team |
|---|
| 1 |  CoSchedule | Marketing teams that want a calendar built only for content and campaigns | $29 per month | Yes | Marketing |
| 2 |  Notion | Teams that want the editorial calendar, briefs and drafts in one place | $10 per seat per month, billed yearly | Yes | Sales and marketing |
| 3 |  ClickUp | Teams that want a free content calendar with docs and tasks behind it | $9 per user per month, billed yearly | Yes | Sales and marketing |
| 4 |  monday.com | Multi-channel content teams with many stakeholders and requests | $9 per seat per month | Yes | Sales and marketing |
| 5 |  Asana | Teams whose content is one part of larger campaigns | $10.99 per user/month, billed annually | Yes | Sales and marketing |
| 6 |  Airtable | Content operations teams that want to design their own content database | $20 per seat per month, billed annually | Yes | Sales and marketing |
| 7 |  StoryChief | B2B teams that plan, write and publish blog and social content in one tool | $59 per month, billed yearly | No | Marketing |
| 8 |  Planable | Agencies and teams that need client sign-off before posts go live | $33 per workspace per month | No | Marketing |
| 9 |  Trello | Small teams that want a simple card-based content board | $5 per user per month | Yes | Sales and marketing |
| 10 |  Loomly | Social media teams that want a calendar with approvals across many accounts | $49 per month | No | Marketing |
How we chose
We ranked each tool on the five points of our published method, in this order. First, fit: how well it works as a shared calendar for blog, email, social and campaign content, not only for social posts. Second, the features that matter for that job, such as calendar and timeline views, statuses and owners, approvals, briefs linked to calendar entries and publishing, taken from each vendor's own documentation and pricing page. Third, price and how clearly it is stated, including free plans, trials and which plan unlocks the calendar view. Fourth, what users report in public reviews on G2. Fifth, whether the product is actively developed.
Every tool was researched on its own website and pricing page and in public reviews on G2. Tools built for content rank highest when they cover more than social media and have a solid base of reviews. Flexible work tools rank by how much of a content calendar you get on the free or first paid plan. Social-only calendars and tools that charge for the calendar view rank lowest for this use case.
Best for marketing teams that want a calendar built only for content and campaigns
1. CoSchedule
Marketing- Starting price
- $29 per month
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- October 31, 2026
The most complete purpose-built marketing calendar in this list. Pick it if you want campaigns, content and social posts on one drag-and-drop calendar, and you are happy to pay for the plan that covers all of it.
Why it's on the list
CoSchedule is built around a drag-and-drop marketing calendar, and if you move a campaign's launch date, its whole schedule moves with it. The plans you can buy online focus on social posts, with unlimited scheduling, ReQueue and analytics on Starter at $29 a month billed annually, and approval steps on Professional at $49. Planning blog, email and campaign work on shared calendars with custom fields, templates and unlimited sub-calendars is part of the Suite plan, which CoSchedule prices custom from $69 a month and sells after a demo. A free plan covers one social profile, and Starter and Professional have a 14-day trial. On G2, CoSchedule Marketing Suite holds 4.3 out of 5 from 152 reviews.
Pros
- Built only for marketing calendars, not adapted from a task tool
- Moving a campaign date moves all the content tied to it
- Social publishing, ReQueue and analytics on the same calendar
- Flat monthly plan prices rather than a price per user
Cons
- Content and campaign planning beyond social sits in the custom-priced Suite plan
- The free plan covers only one social profile
- G2 reviewers mention slow support with cancellations and refunds, and price
Who it's for
Marketing teams that run campaigns across blog, email and social and want one calendar the whole team plans from.
Who should skip it
Teams that want to write drafts in the same tool, or need a free calendar for several people. Notion or ClickUp fit better.
More about CoSchedule: pricing, features and alternatives
Best for teams that want the editorial calendar, briefs and drafts in one place
2. Notion
Sales and marketing- Starting price
- $10 per seat per month, billed yearly
- Free plan
- Yes
- Free trial
- No
- Price checked
- November 1, 2026
The most flexible editorial calendar, and free to start. Pick it if your team writes in Notion and wants each calendar entry to open into its brief and draft.
Why it's on the list
A Notion database can show the same content items as a table, board, calendar or timeline, with properties for status, owner, channel and publish date. Every item is also a page, so the brief, outline and draft live inside the calendar entry. The Free plan suits individuals, but block storage is limited once two or more members join, so most teams move to Plus at $10 per seat per month paid yearly, which also adds custom database automations. Notion holds 4.6 out of 5 on G2 from about 14,000 reviews, and the learning curve is the most common complaint.
Pros
- Calendar, board and timeline views of the same content database
- Briefs and drafts live inside each calendar entry
- Free plan and a low per-seat price on Plus
- 4.6 out of 5 on G2 from about 14,000 reviews
Cons
- No social or blog publishing, so posts go live from another tool
- Someone has to design the workspace, and G2 reviewers mention a learning curve
- The Free plan limits block storage once two or more members join
Who it's for
Content teams and small marketing teams that write long-form content and want planning and writing in one tool.
Who should skip it
Teams that want posts published from the calendar or approval steps out of the box. CoSchedule, StoryChief or Planable fit better.
More about Notion: pricing, features and alternatives
Best for teams that want a free content calendar with docs and tasks behind it
3. ClickUp
Sales and marketing- Starting price
- $9 per user per month, billed yearly
- Free plan
- Yes
- Free trial
- No
- Price checked
- October 31, 2026
The strongest free option for a whole team. The Free Forever plan includes the calendar view, unlimited members and docs for briefs, so a team can run its content calendar without paying.
Why it's on the list
ClickUp's pricing page lists list, board, table and calendar views as included on the Free Forever plan, together with unlimited tasks, free members and unlimited docs. Docs sit next to the tasks they describe, so a brief or outline can be linked to each calendar item, and comments can be turned into tasks. Core costs $9 per user per month billed yearly and removes the 60 MB storage cap, and ClickUp Brain can draft and summarise content. G2 rates ClickUp 4.6 out of 5 from more than 15,000 reviews, with the learning curve and a complex first setup the most common complaints.
Pros
- Calendar view and unlimited members on the free plan
- Docs linked to tasks for briefs and outlines
- Paid plans start at $9 per user per month billed yearly
- Built-in AI for drafts and summaries
Cons
- The free plan has only 60 MB of storage
- No social or blog publishing built in
- G2 reviewers mention a learning curve and slow loading on large lists
Who it's for
Marketing teams that want the content calendar inside the same tool as their other projects, at little or no cost.
Who should skip it
Small teams that want a focused calendar with no setup. CoSchedule or Planable are more focused.
More about ClickUp: pricing, features and alternatives
Best for multi-channel content teams with many stakeholders and requests
4. monday.com
Sales and marketing- Starting price
- $9 per seat per month
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
A strong visual calendar for larger content teams, with request forms, automations and dashboards. The calendar view needs a paid Standard plan, which is why it ranks below ClickUp.
Why it's on the list
monday.com lets a team build a content board with columns for channel, owner, status and publish date, then see it as a table, kanban board, timeline or calendar. Forms turn content requests into items, automations move work between stages and owners, and dashboards show progress and workload. The calendar and timeline views start on Standard, at $12 per seat per month billed annually, and paid plans start at 3 seats. monday.com holds 4.7 out of 5 on G2 from 17,885 reviews, with ease of use and collaboration the most common praise.
Pros
- Calendar, timeline and kanban views of one content board
- Forms and automations for content requests and hand-offs
- 4.7 out of 5 on G2 from 17,885 reviews
- 14-day Pro trial without a credit card
Cons
- The calendar view needs Standard or higher
- Paid plans start at 3 seats
- No social or blog publishing built in
Who it's for
Marketing teams with several channels, reviewers and incoming requests that want a visual board everyone can follow.
Who should skip it
Small teams on a tight budget, since the free plan has no calendar view. ClickUp or Notion cost less to start.
More about monday.com: pricing, features and alternatives
Best for teams whose content is one part of larger campaigns
5. Asana
Sales and marketing- Starting price
- $10.99 per user/month, billed annually
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The best fit when the content calendar is one piece of a bigger campaign plan. Approvals and proofing for creative review come with the Advanced plan.
Why it's on the list
Asana shows the same project as a list, board, calendar, timeline or Gantt chart, so a content calendar can sit next to the campaign plan it belongs to. Forms turn requests into tasks, and Starter includes unlimited automations and free guests for freelancers. Approvals and proofing come with Advanced at $24.99 per user per month billed annually. The free Personal plan includes the calendar view but covers only one or two people, and Starter costs $10.99 per user per month billed annually. Asana holds 4.4 out of 5 on G2 from more than 14,000 reviews.
Pros
- Calendar, timeline and Gantt views of the same project
- Request forms and unlimited automations on Starter
- Approvals and proofing for creative review on Advanced
- Free guests on Starter for freelancers and clients
Cons
- The free plan covers only one or two people
- Approvals sit on the more expensive Advanced plan
- AI work is billed per request
Who it's for
Marketing teams that run campaigns with many moving parts and want content deadlines tied to the wider plan.
Who should skip it
Small teams that only need a calendar of posts and articles. Notion, ClickUp or CoSchedule are simpler.
More about Asana: pricing, features and alternatives
Best for content operations teams that want to design their own content database
6. Airtable
Sales and marketing- Starting price
- $20 per seat per month, billed annually
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- October 31, 2026
The best choice when your calendar is really a content database, with linked records for campaigns, authors and assets. Expect to design it yourself.
Why it's on the list
Airtable stores each content piece as a record and shows the table as a grid, calendar, Kanban board, gallery or list, with timeline and Gantt views on the Team plan. Linked records connect a piece to its campaign, author and channel, so information is entered once and shown wherever it is needed. The Free plan allows up to 5 editors and 1,000 records per base, and Team costs $20 per seat per month billed annually, with read-only collaborators free. G2 rates Airtable 4.6 out of 5 from more than 3,300 reviews, and the learning curve and price are common complaints.
Pros
- Calendar view on the free plan
- Linked records connect content to campaigns, authors and assets
- Interfaces give reviewers a simple screen without editing raw data
- Read-only collaborators are free
Cons
- Someone has to design and maintain the base
- The free plan stops at 1,000 records per base
- Team costs more per seat than the other work tools in this list
Who it's for
Content operations teams that track many pieces, channels and assets and want reporting across all of them.
Who should skip it
Teams that want a ready-made calendar. CoSchedule or Planable work out of the box.
More about Airtable: pricing, features and alternatives
Best for b2B teams that plan, write and publish blog and social content in one tool
7. StoryChief
Marketing- Starting price
- $59 per month, billed yearly
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The best pick if you want the calendar to publish for you, from blog articles to social posts. Approval workflows cost more, and its G2 review base is small.
Why it's on the list
StoryChief puts every article and social post on a shared calendar with owners and due dates, then publishes finished work to content management systems such as WordPress and Webflow and to social and email channels. Its AI drafts articles and posts from a brief, and articles get SEO scoring while you write. Starter costs $59 per month billed yearly for one user, while approval workflows and tasks start on Growth at $279 per month billed yearly. G2 rates StoryChief 4.6 out of 5, but from only 32 reviews, so it ranks below tools with a much larger review base.
Pros
- Publishes to WordPress, Webflow, social and email from one workflow
- Built for blog and social content, not adapted from a task tool
- AI drafting and SEO scoring in the editor
- Review links let people outside the team comment without an account
Cons
- No free plan
- Approval workflows start on Growth at $279 per month billed yearly
- Only 32 reviews on G2
Who it's for
B2B marketing teams that publish articles and social posts on a regular schedule and want one workflow from idea to live post.
Who should skip it
Teams that only schedule social posts, or want a free start. Planable or Notion fit better.
More about StoryChief: pricing, features and alternatives
Best for agencies and teams that need client sign-off before posts go live
8. Planable
Marketing- Starting price
- $33 per workspace per month
- Free plan
- No
- Free trial
- Yes
- Price checked
- October 31, 2026
The best approval-first calendar. Clients and reviewers comment on and approve each post in a preview of how it will look, but it is built for social media first.
Why it's on the list
Planable shows posts in feed, calendar, Instagram grid and list views, and reviewers can comment, suggest edits and approve them before they are scheduled. Its universal content feature lets you plan and approve other content, such as blog posts or newsletters, in the same calendar. Pricing is per workspace with unlimited users, from $33 per workspace per month billed yearly, which keeps costs down when many reviewers need access. There is no free plan, but the free trial covers your first 50 posts with no time limit. G2 rates Planable 4.6 out of 5 from more than 1,100 reviews.
Pros
- Approvals and suggested edits on a preview of each post
- Unlimited users in every workspace
- Universal content for planning blog posts and newsletters
- 4.6 out of 5 on G2 from more than 1,100 reviews
Cons
- Scheduling covers social networks only, so other content is planned and approved there but published elsewhere
- No free plan, and Basic is capped at 60 posts per workspace a month
- Analytics and the social inbox are paid add-ons on Basic and Pro
Who it's for
Agencies that manage social content for several clients, and in-house teams where legal or leadership must approve posts.
Who should skip it
Teams whose calendar is mostly blog and email content. CoSchedule, StoryChief or Notion fit better.
More about Planable: pricing, features and alternatives
Best for small teams that want a simple card-based content board
9. Trello
Sales and marketing- Starting price
- $5 per user per month
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- October 31, 2026
A familiar, simple board for a small content pipeline. The calendar view needs Premium, so it ranks low as a calendar tool.
Why it's on the list
Trello turns each content piece into a card that moves through lists such as Ideas, Writing, Review and Published, with due dates, checklists, attachments and comments. The Free plan covers up to 10 collaborators and 10 boards per Workspace. The Calendar view, along with Timeline, Table and Dashboard views, is part of Premium at $10 per user per month billed annually, and Planner, which puts your own cards on a calendar to block time, is view-only on the Free plan. Trello holds 4.4 out of 5 on G2 from 14,068 reviews, with limited reporting a common complaint.
Pros
- Easy to learn, with a clear card-and-list layout
- Free for up to 10 collaborators per Workspace
- Automation and Power-Ups on every plan
- A free Premium trial for any Workspace
Cons
- The calendar view needs Premium
- Limited reporting and statistics, per G2 reviewers
- Free and Standard cap monthly automation runs
Who it's for
Small teams and freelancers who want a visual board for a short content pipeline and already know Trello.
Who should skip it
Teams that need a real calendar on a free plan, or approvals and publishing. ClickUp, Notion or CoSchedule fit better.
More about Trello: pricing, features and alternatives
Best for social media teams that want a calendar with approvals across many accounts
10. Loomly
Marketing- Starting price
- $49 per month
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
A social media calendar with approval workflows on its first plan. It ranks last here because it covers social posts only and its first plan starts higher than most.
Why it's on the list
Loomly's pricing page lists unlimited calendars and approval workflows and roles on its Starter plan, which costs $49 a month billed yearly, or $65 billed monthly, for 3 users and 12 social accounts. Beyond adds unlimited users and 60 social accounts for $249 a month billed yearly. Its content features, such as AI captions, post previews, an ideas board and a Canva export, are all built for social posts, and the pricing page does not mention blog or long-form content. There is a free trial with no credit card required, though the page does not state its length, and no permanent free plan is shown.
Pros
- Approval workflows and roles on the Starter plan
- Unlimited calendars on every plan
- Ideas board and post previews for planning
Cons
- Built for social posts only, with no blog or email planning on the pricing page
- No permanent free plan
- Starter covers only 3 users
Who it's for
Social media managers and small agencies that need approvals across several brands' social accounts.
Who should skip it
Teams that plan blog, email and campaign content. CoSchedule, Notion or StoryChief fit better.
More about Loomly: pricing, features and alternatives
Also considered
- Buffer: A social media scheduler rather than a calendar for blog, email and campaign work.
- Hootsuite: Social media management software; it does not cover blog and email planning, which is the focus of this list.
Frequently asked questions
What is a content calendar?
A content calendar is a shared schedule of what you will publish, where and when, with an owner and a status for each piece. Marketing teams use it to plan blog posts, emails, social posts and campaigns so deadlines and channels do not clash.
Is there a free content calendar tool?
Yes, but check what the free plan includes. ClickUp's Free Forever plan includes the calendar view with unlimited members, Airtable's free plan has a calendar view for up to 5 editors and 1,000 records per base, and Notion and Asana have free plans for individuals or very small teams. Trello's and monday.com's calendar views need a paid plan, and CoSchedule's free plan covers one social profile.
Should I use a dedicated content calendar tool or a project management tool?
A dedicated tool such as CoSchedule, StoryChief or Planable adds publishing, post previews and approvals built for content. A project tool such as Notion, ClickUp, monday.com or Asana is more flexible and often cheaper if your team already uses it for other work. Many teams plan in a project tool and publish with a separate scheduler.
Which content calendar tools can publish posts?
CoSchedule, Planable and Loomly schedule and publish social posts, and StoryChief also publishes articles to content management systems such as WordPress and Webflow. Notion, ClickUp, monday.com, Asana, Airtable and Trello are planning tools, so publishing happens in another tool or through an integration.
Which tool is best for content approvals?
Planable is built around approvals, with comments and suggested edits on a preview of each post and unlimited users per workspace. CoSchedule adds approvals on Professional, Loomly on Starter, StoryChief on Growth and Asana, with proofing, on Advanced.
Missing a tool?
Software companies can submit their tool for review. Whether it's added is an editorial decision. Submit a tool
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