Sales Loves Marketing
- Best for
- WordPress bloggers and affiliate site owners who want to manage, shorten and track their affiliate links in one place
- Starting price
- $99.60 per year (first year)
- Free plan
- ✓ Yes
- Free trial
- ✗ No
Pretty Links is a WordPress plugin for managing affiliate links. It turns a long affiliate URL into a short, branded link on your own domain, redirects visitors to the merchant and counts every click. The free Lite version covers the basics. Paid plans started at $99.60 for the first year on 1 November 2026.
WordPress.org lists more than 200,000 active installations, and the plugin is rated 4.8 out of 5 there.
Who is Pretty Links for?
It is built for people who place many affiliate links across a WordPress site: bloggers, review sites and content creators. Instead of pasting a long network URL into dozens of posts, you create one short link and use it everywhere. When a merchant changes its URL, you update the link once.
What does Pretty Links do?
Branded links and redirects
Each Pretty Link lives on your own domain and sends visitors on with a 301, 302 or 307 redirect. Hiding the long affiliate URL behind a short one is what affiliate marketers usually call link cloaking. Paid plans add other redirect types, including one Pretty Links calls cloaked, plus JavaScript, meta-refresh and tracking pixel redirects.
Click tracking
The free version records total and unique clicks per link, with the referrer, browser, operating system and host. It filters out bots, including AI crawlers, and has privacy settings to anonymise IP addresses and limit how long click data is kept. Paid plans add conversion reports.
Nofollow and sponsored links
Each link can be marked nofollow or sponsored, which adds the matching rel attribute when the link appears in your content. Google's documentation asks site owners to mark paid links with rel="sponsored", accepts rel="nofollow", and says affiliate links should be "treated appropriately", so setting this per link saves you doing it by hand. See our glossary entry on the nofollow attribute.
Pro features for affiliate sites
From the Marketer plan, Pretty Links can turn chosen keywords in your posts into affiliate links automatically, run split tests between destinations and add affiliate disclosures. Pro also checks links for problems and emails you a digest, which helps you catch broken links before they cost you commissions. The top plan adds product display boxes and QR codes.
How much does Pretty Links cost?
Prices checked on 1 November 2026, in US dollars, billed yearly:
- PrettyLinks Lite: free.
- Beginner: $99.60 for the first year, 1 site.
- Marketer: $149.60 for the first year, 2 sites.
- Super Affiliate: $199.60 for the first year, 5 sites.
The pricing page calls these introductory prices and says annual renewals are at full price, listed as $249, $374 and $499. There is no free trial of the paid plans, but there is a 14-day money-back guarantee.
What do users say about Pretty Links?
On WordPress.org, Pretty Links holds 4.8 out of 5 from 1,322 ratings, with 1,244 five-star ratings. Recent five-star reviews mostly praise how easy it is to use and that the free version does what it promises.
The 34 one-star reviews are a small share. Several older ones, from four or more years ago, complain about upgrade and review prompts in the WordPress dashboard and about features moving to the paid version. A more recent one says the free click report is basic.
When should you choose something else?
- You do not use WordPress. Pretty Links is a WordPress plugin. Use the link tools of your site builder or a standalone link shortener.
- You only need rankings and traffic data. Pretty Links tracks clicks on your links, not search performance. Use Google Search Console for that.
- You send affiliate links by email. Check your email platform's rules first. Some, such as Kit, block many link-shortener domains and restrict affiliate content.
New to affiliate marketing? Start with our affiliate marketing definition and our guide to tracking URLs.
Key features
- Branded short links. Turns a long affiliate URL into a short link on your own domain, such as a /go/ path, that redirects to the merchant.
- Click tracking. Counts total and unique clicks per link with referrer, browser, device and host data, and filters out bots, including AI crawlers.
- Link options. Each link can be set to nofollow or sponsored, open in a new window and pass query parameters through to the destination.
- Keyword auto-linking (Pro). Turns chosen keywords in your posts into links to the matching affiliate URL automatically, from the Marketer plan up.
- Link health monitoring (Pro). Checks links for problems and sends an email digest, so you can fix broken affiliate links.
- Split testing and targeting (Pro). Rotates destinations for A/B tests and redirects by country, device, browser or time.
Pretty Links pricing
| Plan | Price | Notes |
|---|---|---|
| PrettyLinks Lite | Free | Branded short links, 301, 302 and 307 redirects, click tracking, bot filtering, reports and CSV import and export; installed from the WordPress.org plugin directory |
| Beginner | $99.60 per year for the first year, normally $249 | 1 site. Advanced redirect types, automatic link creation, import and export |
| Marketer | $149.60 per year for the first year, normally $374 | 2 sites. Adds keyword auto-linking, split testing, conversion reports, automatic link disclosures and the Link in Bio add-on |
| Super Affiliate | $199.60 per year for the first year, normally $499 | 5 sites. Adds Product Displays, Splash Pages, UTM Builder and User Links add-ons and QR codes |
Pretty Links FAQ
Is Pretty Links free?
Yes. PrettyLinks Lite is free in the WordPress.org plugin directory and covers branded short links, standard redirects and click tracking. Paid plans started at $99.60 for the first year on 1 November 2026.
Does Pretty Links cloak affiliate links?
Yes, in the usual sense. The free version replaces the affiliate URL with a short link on your own domain that redirects to the merchant. Pro adds further redirect types, including one Pretty Links calls cloaked, plus JavaScript and meta-refresh redirects.
Can Pretty Links mark affiliate links as sponsored?
Yes. The link options include nofollow and sponsored, which add rel attributes to links rendered in your content. Google's documentation asks site owners to mark paid links as sponsored and still accepts nofollow.
How much does Pretty Links Pro cost after the first year?
The pricing page says the shown prices are introductory and that annual renewals are at full price. It lists normal prices of $249, $374 and $499 per year for the three plans.