Sales Loves Marketing
- Best for
- Small businesses that want a Salesforce CRM now and expect to grow into the wider platform later
- Starting price
- $25 per user per month
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Salesforce Starter Suite is the small-business edition of Salesforce. For $25 per user per month it combines a sales CRM, basic customer service, email marketing and a conversational AI assistant in one subscription. It sits between the free Free Suite and the more customizable Pro Suite.
Who is Starter Suite for?
Starter Suite is aimed at lean teams that want to get going quickly without a dedicated IT team. It suits small businesses that expect to grow, since Salesforce lets you upgrade or add products at any time. Very small teams with simple needs can start on Free Suite, which allows two users.
What does Starter Suite include?
Sales
You get account, contact, lead and opportunity management, lead assignment and routing, and customizable reports and dashboards. Starter connects to Gmail or Outlook, supports list email sends and includes task management, an activity feed, products and price books, and payment links. Sales forecasting and quotes are Pro Suite features.
Service
Starter includes email-based support with case management, a knowledge base and custom email templates. Macros, omni-channel routing and web chat need Pro Suite.
Marketing
Email campaigns come with smart segmentation, premade templates, a drag-and-drop builder, Einstein send time optimization and campaign analytics. Salesforce describes dynamic email nurture campaigns and lead scoring as headline Starter features. Additional marketing email sends are a paid add-on.
AI and Slack
Starter and Pro include a conversational AI assistant, powered by Agentforce, that uses customer context and carries out work from plain-language prompts, such as summarizing open cases. Free Suite has simpler click-based AI for record summaries and email drafts. Each suite also comes with a free Slack workspace connected to the CRM.
What it leaves out
Starter Suite has custom fields but no custom apps or objects, no automation with Flows, no sandbox and no access to AppExchange apps. If you need those, Pro Suite is the next step.
How much does Salesforce Starter Suite cost?
Prices below were checked on Salesforce's small-business pricing page on 31 October 2026.
| Suite | Price | Billing |
|---|---|---|
| Free Suite | Free | Up to 2 users |
| Starter Suite | $25 per user per month | Monthly or annually |
| Pro Suite | $100 per user per month | Annually, contract required |
Salesforce calls these starting prices and says transaction fees apply. There is a 30-day free trial of Starter Suite with no credit card required.
What do users say about Salesforce?
G2 does not list Starter Suite on its own. Its listing for Agentforce Sales, formerly Sales Cloud, covers all editions and holds 4.4 out of 5 from 27,585 reviews. Reviewers most often praise ease of use for managing customer data, the full view of each customer and the depth of customization. The most common complaints are a steep learning curve, complex navigation and setup, and cost. Salesforce says its small-business suites can be set up in minutes, but these reviews are not specific to Starter Suite.
When should you choose an alternative?
- You want a simple pipeline tool with less setup: look at Pipedrive.
- You want a free CRM with marketing tools on the same platform: see HubSpot CRM.
- You want a CRM that is part of a wider suite of business apps: consider Zoho CRM.
For a head-to-head view, read Salesforce vs HubSpot and Pipedrive vs Salesforce. For the full platform, see our Salesforce page.
Key features
- Contacts, leads and opportunities. Account, contact, lead and opportunity management with lead assignment and routing.
- Email and calendar integration. Connects to Gmail or Outlook, with list email sends, task management and an activity feed.
- Email marketing. Email campaigns with segmentation, a drag-and-drop builder, premade templates, send time optimization and campaign analytics; extra marketing email sends are an add-on.
- Customer service. Email support, case management, a knowledge base and custom email templates.
- AI assistant. Starter and Pro include a conversational AI assistant, powered by Agentforce, that works from customer records through plain-language prompts.
- Slack connection. A free Slack workspace connected to the CRM, with Salesforce channels for records.
Salesforce Starter Suite pricing
| Plan | Price | Notes |
|---|---|---|
| Free Suite | Free | Up to 2 users; basic contact tracking and click-based AI for record summaries and email drafts |
| Starter Suite | $25 per user per month, billed monthly or annually | Starting price; no user maximum. Sales, service, email marketing and commerce basics, a conversational AI assistant and a connected Slack workspace. Salesforce says transaction fees apply |
| Pro Suite | $100 per user per month, billed annually, contract required | Adds sales forecasting, quotes, custom apps and objects, automation with Flows, a sandbox and AppExchange access |
Salesforce Starter Suite FAQ
How much does Salesforce Starter Suite cost?
On 31 October 2026 Salesforce listed Starter Suite at $25 per user per month, billed monthly or annually, as a starting price. Pro Suite starts at $100 per user per month, billed annually with a contract.
Is there a free version of Salesforce?
Yes. Free Suite is free for up to two users and covers basic contact tracking with click-based AI. Starter Suite and Pro Suite remove the user limit.
Does Salesforce Starter Suite have a free trial?
Yes. Salesforce offers a 30-day free trial of Starter Suite with no credit card required. Pro Suite also has a free trial.
What does Starter Suite not include?
Starter Suite does not include sales forecasting, quote management, custom objects, automation with Flows, a sandbox or AppExchange apps. Those come with Pro Suite.