Sales Loves Marketing
- Best for
- Freelancers and small agencies that want an all-in-one SEO toolkit with a low entry price and API access on team plans
- Starting price
- $50 per month, billed yearly
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Serpstat is an all-in-one SEO platform for keyword research, competitor analysis, backlinks, rank tracking and site audits. Its Individual plan starts at $50 per month billed yearly, and its team plans add API access and AI visibility tracking.
What is Serpstat?
Serpstat bundles the main SEO research jobs into one tool. You can look up any keyword or domain, track your own rankings, audit your site and check backlinks. Every plan includes Keyword Research, Site Analysis, Rank Tracker, Site Audit and Backlink Analysis. Higher plans add more users, more daily searches, batch analysis of many domains, an API and AI Visibility.
Who is Serpstat for?
Serpstat suits freelancers, small agencies and in-house marketers who need keyword research, competitor data and audits but find the largest suites too expensive. Its Team plans also suit agencies and developers that want API access without buying a separate data product.
Key features
Keyword research
Serpstat says its database holds 8.62 billion keywords and covers Google in 230 countries. For each keyword you see search volume, difficulty and cost per click, plus related keywords and questions.
Competitor and domain analysis
Enter a competitor's domain to see the organic and paid keywords it ranks for, its estimated traffic and visibility, and the ads it runs. Serpstat also lists a domain's main search competitors.
Backlinks
Backlink Analysis shows a site's referring domains, anchor texts and new and lost links. The number of results per report is capped by plan: 2,000 on Individual and 10,000 on the other plans.
Rank tracking and site audit
The Rank Tracker checks desktop and mobile positions on a schedule you set and tracks competitors. Serpstat offers free migration of tracking projects from other tools. Site Audit lists technical issues by priority and can run on a schedule.
AI Visibility
Team, Team x2 and Agency include 1,500 AI Visibility checks a month. The tool shows how ChatGPT, Gemini and other AI models mention and describe your brand, your competitors' share of voice in AI answers, and trends over time. Extra checks cost $20 per 1,000.
How much does Serpstat cost?
Prices checked on 1 November 2026, in US dollars:
| Plan | Billed monthly | Billed yearly | Users | Searches per day |
|---|---|---|---|---|
| Individual | $69 per month | $50 per month | 1 | 100 |
| Team | $129 per month | $100 per month | 3 | 500 |
| Team x2 | $209 per month | $169 per month | 6 | 1,000 |
| Agency | $499 per month | $410 per month | 30 | 5,000 |
Individual, Team and Team x2 have a 7-day free trial. You need a card, which Serpstat verifies with a $1 charge that it returns. The plan renews automatically when the trial ends unless you cancel. There is no free plan.
What do users say about Serpstat?
On G2, Serpstat holds 4.6 out of 5 from 463 reviews. Reviewers most often mention easy setup, an intuitive interface and a broad set of SEO tools, including daily position tracking and competitor analysis. G2 shows few detailed complaints, and its comparison pages note that Serpstat has fewer recent reviews than its larger rivals and that most reviewers come from small businesses.
When should you choose an alternative?
- You need the deepest backlink data. Ahrefs or Majestic focus on link data.
- You want the widest marketing toolkit. Semrush covers SEO, ads, content and AI visibility in one place.
- You want a similar suite with more daily rank tracking. Compare SE Ranking.
See more options in our list of Ahrefs alternatives or browse SEO tools.
Key features
- Keyword research. Search volume, keyword difficulty and cost per click from a database Serpstat puts at 8.62 billion keywords, covering Google in 230 countries.
- Domain and competitor analysis. Shows the organic and paid keywords, traffic estimates and ads of any domain, and finds its search competitors.
- Backlink analysis. Referring domains, anchors and new and lost links for any site, with results per report capped by plan.
- Rank Tracker. Tracks desktop and mobile positions on flexible schedules, with competitor tracking and free migration of projects from other tools.
- Site Audit. Finds and prioritises technical SEO issues, with scheduled checks and progress tracking.
- AI Visibility. Tracks how ChatGPT, Gemini and other AI models mention and describe your brand and competitors, on Team plans and above.
Serpstat pricing
| Plan | Price | Notes |
|---|---|---|
| Individual | $69 per month, or $50 per month billed yearly | 1 user, 5 projects, 100 searches a day, 10,000 keyword position checks a month, 30,000 pages to audit; no API or AI Visibility |
| Team | $129 per month, or $100 per month billed yearly | 3 users, unlimited projects, 500 searches a day, API access, AI tools and 1,500 AI Visibility checks a month |
| Team x2 | $209 per month, or $169 per month billed yearly | 6 users, 1,000 searches a day, 100,000 position checks a month, 300,000 pages to audit |
| Agency | $499 per month, or $410 per month billed yearly | 30 users, 5,000 searches a day, 500,000 position checks a month; no free trial |
| Extra AI Visibility checks | $20 per 1,000 checks, minimum top-up $40 | Team, Team x2 and Agency only |
Serpstat FAQ
How much does Serpstat cost?
On 1 November 2026 Serpstat's Individual plan cost $69 per month, or $50 per month billed yearly. Team cost $129 per month or $100 billed yearly, Team x2 $209 or $169, and Agency $499 or $410. Serpstat says annual billing saves up to 27 percent.
Does Serpstat have a free trial?
Yes. Individual, Team and Team x2 come with a 7-day free trial. You enter a card, Serpstat charges $1 for verification and returns it, and the plan renews automatically after 7 days unless you cancel.
Does Serpstat have a free plan?
Serpstat's pricing page lists no free plan. It offers free trials of its paid plans and some free single-purpose tools.
Is Serpstat a good alternative to Ahrefs?
Serpstat covers the same core areas as Ahrefs (keywords, competitors, backlinks, rank tracking and audits) at a lower price, and its Team plan adds API access and AI visibility tracking. Reports are capped per plan, so heavy backlink research needs a higher tier.