Sales Loves Marketing
- Best for
- Mid-size and enterprise B2B sales and presales teams that want personalized demos, deal rooms and Salesforce reporting with hands-on support
- Starting price
- $575 per month, billed annually
- Free plan
- ✗ No
- Free trial
- ✗ No
Walnut is an AI demo platform for B2B sales teams. It captures a copy of your product, then lets you build personalized interactive demos, demo playlists and deal rooms without engineering help. Plans start at $575 per month billed annually, with no free plan.
Who is Walnut for?
Walnut is built for revenue teams in mid-size and larger B2B software companies: sales and presales teams who personalize demos for each deal, marketing teams who embed demos on the website, and customer success teams who use them for onboarding and expansion. Every plan includes onboarding and success support, which suits teams that want help setting up a demo program rather than a self-serve tool.
What are Walnut's main features?
AI-built demos from a captured product
You capture your product once. AI Mode then drafts a demo when you describe who it is for and what they should believe by the end, and you review every screen before a buyer sees it. The demo editor adds guides, autoplay and hidden presenter notes, and AI can write the guide text.
Playlists and deal rooms
Playlists combine several demos and documents into one guided path that prospects can navigate by interest. Interactive Deal Rooms place live demos inside a shared space for the buying group, so buyers can try the product without a screen share.
Personalization and video
Accelerate adds prospect personalization with the buyer's name, logo and relevant content, plus video overlays with personal messages. AI avatars can deliver those messages without re-recording.
Buyer Xpert and analytics
Buyer Xpert is an AI agent inside the demo that answers buyer questions from content you approve and sends the rep a summary. Analytics show engagement and drop-off, and Walnut Uncover on Accelerate identifies anonymous viewers through ZoomInfo, Demandbase, 6sense or Clearbit.
How much does Walnut cost?
Prices below were checked on Walnut's pricing page on 1 November 2026, in US dollars.
| Plan | Price | Seats | AI credits per year |
|---|---|---|---|
| Ignite | $575 per month, billed annually | 3 editors, 3 presenters | 50,000 |
| Accelerate | $1,550 per month, billed annually | 6 editors, 6 presenters | 100,000 |
| Scale | Custom | Custom | 200,000 |
Extra seats are an add-on. AI credits are counted per year, with self-serve top-ups and no overage charges. The pricing page shows no free plan or trial; each plan has a "Book a demo" button.
What do users say about Walnut?
Public reviews on G2 and Capterra could not be read for this update. Check them directly for current ratings and common complaints before you buy.
When should you choose an alternative?
- You want a free plan or a low monthly price: Supademo, Storylane and Arcade all have free plans.
- You need to inject live data into your real application or clone it fully: look at Reprise.
- Your sales team wants demo sharing built into Gong, Outreach or Salesloft: compare Navattic.
For a ranked comparison, see our list of the best tools for creating an interactive demo.
Key features
- Captured demos with AI Mode. Walnut captures your product once, and AI Mode drafts a demo from it when you describe the audience and story; you approve every screen before buyers see it.
- Playlists and deal rooms. Playlists string demos and documents into one guided path, and Interactive Deal Rooms put live demos inside a shared space for the buying group.
- Personalization. Accelerate adds prospect personalization with names, logos and content, plus video overlays and AI presenter avatars.
- Buyer Xpert. An AI agent inside the demo that answers buyer questions from your approved content and sends the rep a summary, metered per answered conversation.
- Analytics and Walnut Uncover. Tracks engagement and drop-off, and on Accelerate identifies anonymous viewers by connecting to ZoomInfo, Demandbase, 6sense or Clearbit.
- Lead forms, presenter notes and offline demos. Forms capture leads inside demos, presenter notes support live calls, and offline demos work without an internet connection.
Walnut pricing
| Plan | Price | Notes |
|---|---|---|
| Ignite | $575 per month, billed annually | 3 editor and 3 presenter seats, 50,000 AI credits a year, unlimited demos, AI Mode for demos, playlists, analytics, HubSpot and Salesforce CRM sync, HubSpot, Marketo and Pardot integrations, Interactive Deal Rooms |
| Accelerate | $1,550 per month, billed annually | 6 editor and 6 presenter seats, 100,000 AI credits, sandbox demos, prospect personalization, video overlays with AI avatars, advanced analytics, Walnut Uncover, advanced Salesforce integration, SSO and SCIM, white label, dedicated CSM |
| Scale | Custom pricing | Custom seats, 200,000 AI credits, translations into 243 languages, a data API and bring-your-own-key AI |
Walnut FAQ
How much does Walnut cost?
On 1 November 2026 Walnut's pricing page showed Ignite at $575 per month and Accelerate at $1,550 per month, both billed annually. Scale is priced on request. Every plan includes a set number of seats and a yearly pool of AI credits.
Does Walnut have a free plan or free trial?
Walnut's pricing page shows no free plan and no free trial. Each plan has a "Book a demo" button, and the site has a "Get started" sign-up.
What are Walnut AI credits?
Walnut meters its AI features, such as drafting demos and playlists, with credits. Ignite includes 50,000 credits a year, Accelerate 100,000 and Scale 200,000. There are no overage charges, and you can top up credits yourself.
Does Walnut integrate with Salesforce?
Yes. Every plan syncs demo engagement with HubSpot and Salesforce. Accelerate adds an advanced Salesforce integration to launch demos and see Walnut reports inside Salesforce.