Sales Loves Marketing
SugarCRM renamed itself SugarAI in 2026; the sales CRM is still sold as Sugar Sell, alongside Sugar Serve and Sugar Market.
- Best for
- Mid-size and large B2B companies, such as manufacturers and distributors, that sell repeatedly to existing accounts and need a highly configurable CRM
- Starting price
- $68 per user per month, billed annually
- Free plan
- ✗ No
- Free trial
- ✗ No
SugarCRM is a customisable CRM for mid-size and large B2B companies. In 2026 the company renamed itself SugarAI and repositioned the product around AI that tells sellers where to focus. The sales CRM is still called Sugar Sell, and it starts at $68 per user per month on annual billing.
Who is SugarCRM for?
SugarAI says its CRM fits mid-size to large organisations with complex account management, especially companies that rely on repeat sales from existing customers, such as manufacturers, wholesale distributors and business services firms. Its links to ERP systems are the main draw for those teams. Small businesses looking for a quick, self-serve CRM will usually find simpler and cheaper tools.
What are SugarCRM's main products and features?
Sugar Sell
Sugar Sell is the sales CRM. Every package covers the full sales cycle: guided sales processes, opportunity tracking, pipeline management, business process management, analytics and a mobile app. Advanced+ adds forecasting, mail and calendar integration, geo mapping and AI features. Premier+ adds data enrichment with a news feed, Smart Guides and Discover.
AI and Sugar Predict
The AI features summarise accounts, prepare sellers for meetings and suggest the next step through the Sugar Cube assistant and smart prompts. Sugar Predict, sold in the Precision+ packages, reads the ERP purchase data a company already has. It recommends cross-sells, shows the best time to reorder and flags early signs of churn. It can also pull in Zoom and Teams meeting transcripts.
Sugar Serve and Sugar Market
Sugar Serve is the customer service product, with case management, omnichannel engagement and a service agent workspace. Sugar Market is the marketing automation product, with landing pages and forms, nurture campaigns, webinars, AI lead scoring and ROI reporting. It is priced by contact volume, not by user.
Customisation, integrations and hosting
SugarAI stresses no-code and low-code configuration, so admins can change fields, layouts and workflows without heavy development. It integrates with ERP and other systems through native connectors, a marketplace and REST and SOAP APIs. Sell, Serve and Market run in SugarCloud on Amazon Web Services. Sugar Enterprise is the option for companies that want to run the CRM on their own servers.
How much does SugarCRM cost?
Prices checked on 31 October 2026 on SugarAI's pricing page, in US dollars, billed annually:
| Product | Price |
|---|---|
| Sugar Sell Standard+ | $68 per user/month |
| Sugar Sell Advanced+ | $98 per user/month |
| Sugar Sell Premier+ | $155 per user/month |
| Precision+ (Sell and Predict) | Contact sales |
| Sugar Serve | $80 per user/month |
| Sugar Enterprise (on-premises) | $85 per user/month |
| Sugar Market | From $1,000 per month for 10,000 contacts |
Sugar Connect+ costs an extra $20 per user per month. There is no free plan or free trial on the pricing page; SugarAI asks you to contact sales for a package quote.
What do users say about SugarCRM?
Sugar Sell is rated 3.8 out of 5 on G2 from 776 reviews at the time of checking. G2's review summary says users most often praise its ease of use once set up, how easily it can be customised to their processes, its range of features and responsive support. The number of mentions behind each theme is small, so treat the summary as a rough signal.
The most common complaints on G2 are integration problems with niche tools without API work, bugs and glitches, a learning curve because of a complex interface, and limits on analytics and advanced customisation.
When should you choose an alternative?
- You are a small team that wants to start quickly. Look at Pipedrive or HubSpot CRM.
- You want the largest enterprise CRM ecosystem. Compare Salesforce.
- You want a customisable CRM at a lower entry price. See Zoho CRM.
For a wider comparison, read our list of the best CRM systems for SMBs or browse all CRM tools.
Key features
- Sales automation. Guided sales processes, opportunity tracking, pipeline management and, from Advanced+, forecasting.
- AI guidance. AI summaries, the Sugar Cube assistant, smart prompts and meeting preparation that point sellers to the next step on each account.
- Sugar Predict. Reads ERP purchase data to suggest cross-sell, flag accounts that stop reordering and show early churn signals.
- No-code customisation. Business process management and configuration tools that adapt fields, layouts and workflows without much coding.
- Integrations and APIs. Connectors and a marketplace for ERP and other systems, plus REST and SOAP APIs.
- Cloud or on-premises. Sell, Serve and Market run on SugarCloud on AWS; Sugar Enterprise is offered for on-premises deployment.
SugarCRM (now SugarAI) pricing
| Plan | Price | Notes |
|---|---|---|
| Sugar Sell Standard+ | $68 per user per month, billed annually | Sales cycle management, business process management, analytics and mobile |
| Sugar Sell Advanced+ | $98 per user per month, billed annually | Marked most popular. Adds forecasting, mail and calendar integration, geo mapping, AI summaries, the Sugar Cube AI assistant, AI analytics and meeting preparation |
| Sugar Sell Premier+ | $155 per user per month, billed annually | Adds data enrichment with a news feed, Smart Guides and Discover |
| Precision+ (Sugar Sell and Sugar Predict) | Contact sales | Adds Sugar Predict, which uses ERP purchase data for cross-sell recommendations, reorder timing and early churn signals |
| Sugar Serve | $80 per user per month, billed annually | Customer service CRM with case management, omnichannel engagement and a service agent workspace |
| Sugar Market | From $1,000 per month for 10,000 contacts, billed annually | Marketing automation with unlimited users; extra contacts from $150 a month |
| Sugar Enterprise | $85 per user per month, billed annually | Sales and service automation for on-premises deployment, with maximum control and customisation |
SugarCRM (now SugarAI) FAQ
Is SugarCRM the same as SugarAI?
Yes. SugarCRM renamed itself SugarAI in 2026, and the old SugarCRM website now redirects to SugarAI's. The CRM products keep their names, such as Sugar Sell, Sugar Serve and Sugar Market.
How much does SugarCRM cost?
On 31 October 2026 SugarAI listed Sugar Sell at $68 (Standard+), $98 (Advanced+) and $155 (Premier+) per user per month billed annually. Sugar Serve costs $80, Sugar Enterprise $85 per user per month, and Sugar Market starts at $1,000 a month for 10,000 contacts.
Can SugarCRM be self-hosted?
Yes, through Sugar Enterprise, which SugarAI describes as its product for on-premises deployment. Sugar Sell, Serve and Market run in SugarCloud on Amazon Web Services.
Does SugarCRM have a free trial?
The pricing page does not offer a free trial or free plan. It offers a demo video and asks you to contact sales for a quote based on your team and contract length.