Brand24

Brand24 is a media monitoring tool. It finds mentions of your brand, competitors or any keyword across social media, news sites, blogs, videos, forums, podcasts and review sites, and uses AI to sort them by sentiment so you can see what people think and react quickly.

Who is Brand24 for?

Brand24 suits marketing and PR teams that need to know when and how their brand is discussed, and agencies that monitor several clients. The Individual plan covers a small brand with a few keywords. Team and higher plans allow unlimited users, which fits agencies and larger marketing teams.

How does Brand24 work?

You create a project and enter the keywords to track, such as your brand name, product names, competitors or a hashtag. Brand24 then collects public mentions and shows them in a feed, with charts for mention volume, reach and sentiment. How fast new mentions arrive depends on the plan: every 12 hours on Individual, hourly on Team and in real time from Pro upwards.

What are Brand24's main features?

Mention monitoring

The core of Brand24 is the mentions feed. It covers social networks such as X, Facebook, Instagram, YouTube, LinkedIn, Reddit, TikTok and Telegram, and also news, blogs, forums, podcasts and reviews. You can filter by source, sentiment and reach and jump into a conversation.

Sentiment analysis

Every plan includes AI sentiment analysis, which labels mentions as positive, negative or neutral. That helps you spot a rise in negative mentions early and respond. Public reviews and comments are also a form of social proof, so tracking them matters for sales too.

AI insights

From the Pro plan, AI Insights gives suggestions for growing your brand, topic analysis finds the main themes in a project, and events detection helps explain a spike in mentions. Pro also adds an AI Brand Assistant and Lightning Search for large projects. Enterprise adds AI Visibility, which tracks your brand's exposure across major AI platforms.

Reports and hashtags

You can create and automate reports on PR coverage and share them with your team. Hashtag tracking shows the reach of a campaign hashtag. For a wider view of what to measure, see how to measure social media marketing success.

How much does Brand24 cost?

Prices checked on 31 October 2026 on Brand24's pricing page, in US dollars:

The first 14 days are free and no credit card is needed. There is no free plan.

What do users say about Brand24?

Brand24 is rated 4.6 out of 5 from 384 reviews on G2 at the time of checking. G2's review summary says users most often praise its ease of use, the clean dashboard and real-time tracking of mentions.

The most common complaints on G2 are filters that do not always keep alert volumes manageable, irrelevant mentions in results, sentiment errors with sarcasm, limited historical data and slow loading when searching or setting up projects.

When should you choose an alternative?

• You mainly want content research and journalist outreach. Compare BuzzSumo.
• You want another monitoring tool to compare. Look at Mention.
• You also need to publish and schedule posts. A social media management tool such as Hootsuite or Buffer covers publishing.

Browse more social media tools.