Sales Loves Marketing
- Best for
- Founders, agencies and small sales teams who sell through relationships on LinkedIn and email
- Starting price
- $24 per member per month
- Free plan
- ✗ No
- Free trial
- ✓ Yes
folk is a light CRM for teams that sell through relationships. It brings contacts from LinkedIn, Gmail, Outlook and WhatsApp into one place, enriches them and puts them into simple pipelines. Plans start at $24 per member per month billed yearly, and every workspace begins with a two-week free trial.
Who is folk for?
folk targets founders, agencies, startups, partnership teams and small sales teams. It suits people who prospect on LinkedIn, work from their inbox and want a CRM that takes little setup. G2 reviewers point to missing features, so teams with complex sales processes may want a fuller CRM.
What are folk's main features?
Capturing contacts
The folkX Chrome extension adds people from LinkedIn and other websites with one click. folk also syncs email, calendar and WhatsApp conversations, so the history of each relationship shows on the contact. Standard syncs one account per member and Premium five.
Pipelines and collaboration
You organize people and companies into groups and views, then track them in pipelines with stages, reminders, notes and mentions. Custom objects, such as a separate deals object, and dashboards come with Premium.
Enrichment and AI
folk finds email addresses and fills in missing contact details, with 500 lookups a month on Standard and 1,000 on Premium. AI assistants research contacts, suggest follow-ups and write recaps, and "magic fields" use AI to fill columns automatically.
Email campaigns and sequences
You can send personalized email campaigns from your own inbox with templates and campaign analytics. Standard allows 2,000 messages per member per month and Premium 5,000. Automated multi-step sequences are a Premium feature.
Integrations
folk connects to thousands of tools through Zapier and Make. Premium adds a REST API, and folk offers an MCP server so AI assistants can work with your CRM data.
How much does folk cost?
Prices below were checked on folk's pricing page on 31 October 2026, in US dollars per member per month.
| Plan | Billed yearly | Billed monthly |
|---|---|---|
| Standard | $24 | $30 |
| Premium | $48 | $60 |
| Enterprise | From $80 | From $100 |
There is no free plan on the pricing page. The two-week trial includes all premium features and needs no credit card. Billing is per member, and adding or removing a member is prorated.
What do users say about folk?
On G2, folk holds 4.5 out of 5 from 346 reviews. Reviewers most often praise its ease of use, its simple contact management, quick customer support and its integrations. The most common complaints are missing or limited features, integration problems, and email issues such as tracking and Gmail or Outlook sync.
When should you choose an alternative?
- You want a CRM that runs entirely inside Gmail: look at Streak.
- You want a sales-first pipeline CRM: compare Pipedrive or Salesflare.
- You want a free CRM with marketing tools: see HubSpot CRM.
- You mainly need LinkedIn automation rather than a CRM: see Linked Helper.
For more options, see our list of CRM systems for SMBs.
Key features
- Contact capture from LinkedIn and email. The folkX Chrome extension adds people from LinkedIn and other sites, and folk syncs Gmail, Outlook, calendar and WhatsApp conversations.
- Pipelines. Group contacts and companies into pipelines and views, with reminders, notes and mentions for the team.
- Enrichment. Finds email addresses and fills in contact details, with a monthly allowance per plan.
- Email campaigns and sequences. Send personalized campaigns from your own inbox with templates and analytics; Premium adds automated sequences.
- AI assistants. Research, workflow, follow-up and recap assistants, plus AI "magic fields" that fill columns automatically.
- Integrations and API. Zapier and Make apps for thousands of tools, a REST API on Premium, and an MCP server for AI assistants.
folk pricing
| Plan | Price | Notes |
|---|---|---|
| Standard | $24 per member per month billed yearly ($288 a year), or $30 billed monthly | Pipelines, email campaigns, contact enrichment (500 a month), AI assistants and fields, LinkedIn extension, email, calendar and WhatsApp sync, 1 synced account per member |
| Premium | $48 per member per month billed yearly ($576 a year), or $60 billed monthly | Adds custom objects and deals, email sequences, dashboards, workspace roles, API access, 5 synced accounts per member and higher credits |
| Enterprise | From $80 per member per month billed yearly, or from $100 billed monthly | Custom limits, group-level permissions, security controls, a dedicated account manager and priority support |
folk FAQ
Does folk have a free plan?
The pricing page shows no free plan. Every new workspace gets a two-week free trial with all premium features, and no credit card is needed.
How much does folk cost?
On 31 October 2026 folk's pricing page showed Standard at $24 and Premium at $48 per member per month billed yearly, or $30 and $60 billed monthly. Enterprise starts at $80 per member per month billed yearly.
Is folk good for LinkedIn prospecting?
folk's Chrome extension adds contacts from LinkedIn into folk, and its enrichment finds email addresses. G2 reviewers often mention the integrations as a strength, though some report problems with email tracking.
What is the difference between folk Standard and Premium?
Premium adds custom objects such as deals, automated email sequences, dashboards, workspace roles and API access, plus higher limits for enrichment, messages and AI fields.