Sales Loves Marketing
Acquired by Atlassian in November 2023; still sold as Loom.
- Best for
- Sales, support and remote teams that explain things on video instead of in meetings
- Starting price
- $18 per user per month
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Loom is a tool for recording quick videos of your screen, your camera or both, and sharing them with a link. Teams use it to explain work without a meeting. Atlassian bought Loom in 2023, and it is still sold as its own product with a free plan and paid plans from $18 per user per month.
Who is Loom for?
Loom suits teams that explain things often: sales reps sending video follow-ups, support teams showing customers how to fix a problem, and remote teams sharing updates across time zones. Loom names sales, engineering, customer support and design as its main use cases. If you need polished marketing videos with heavy editing, a video editor or video hosting platform fits better.
What are Loom's main features?
Recording and sharing
You record from the Chrome extension, the desktop app or the mobile app. When you stop, the video is ready to share or embed. Viewers can comment, react with emoji and respond to tasks or calls to action in the video. Every plan includes transcripts and captions in more than 50 languages.
Editing
The Business plan adds trimming and stitching of clips, custom thumbnails, embedded links and the option to remove Loom branding. Business + AI adds advanced editing, such as editing by transcript and removing filler words and silences automatically.
Loom AI and meetings
On Business + AI, Loom AI writes titles, summaries and chapters, suggests tasks and adds calls to action. Loom now also records meetings, with no length limit even on the free plan, and the AI plan sends automatic meeting notes and recap emails.
Integrations
Loom works with Google Workspace, Slack, Figma and Jira. The pricing page lists the Salesforce integration as part of the Enterprise plan.
How much does Loom cost?
Prices checked on 31 October 2026 on Loom's pricing page, in US dollars:
| Plan | Billed monthly | Billed annually |
|---|---|---|
| Starter | $0 | $0 |
| Business | $18 per user/month | By user tier, e.g. $900 a year for 5 users |
| Business + AI | $24 per user/month | By user tier, e.g. $1,200 a year for 5 users |
| Enterprise | Custom | Custom |
Loom says annual billing saves up to 17 percent. The free Starter plan allows 25 videos per person and 5-minute screen recordings. You can try Business + AI free for 14 days.
What do users say about Loom?
Loom is rated 4.7 out of 5 on G2 from more than 2,400 reviews at the time of checking. G2's review summary says users most often praise how easy it is to record and share, and that video saves time on meetings and long emails.
The most common complaints on G2 are recording problems, such as capturing the wrong screen, downloads being limited to paid plans, slow loading or lag when the internet connection drops, and a free plan that feels restrictive because of short recordings and limited editing.
When should you choose an alternative?
- You want video messages built for prospecting, with viewer tracking. Look at Vidyard.
- You need live meetings more than recorded messages. Use Zoom.
- You want to host webinars. See Livestorm.
For video in your sales process, read how to create an effective video marketing strategy, or browse more productivity tools.
Key features
- Screen and camera recording. Record your screen, camera or both from the Chrome extension, desktop app or mobile app.
- Sharing and engagement. Share or embed a video, and viewers reply with comments, emoji reactions, tasks and calls to action.
- Transcripts and captions. Automatic transcripts and closed captions in more than 50 languages on every plan.
- Editing. Trim and stitch clips on Business; edit by transcript and remove filler words and silences on Business + AI.
- Loom AI. Auto titles, summaries, chapters, tasks and calls to action, plus meeting notes and recap emails, on Business + AI.
- Integrations. Works with Google Workspace, Slack, Figma and Jira, with a Salesforce integration on Enterprise.
Loom pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $0 | Up to 50 members, 25 videos per person, 5-minute screen recordings, unlimited meeting length, transcriptions in 50+ languages |
| Business | $18 per user per month billed monthly; billed annually by user tier, for example $900 a year for 5 users | Unlimited videos and recording time, basic waveform editing, remove Loom branding, upload and download videos |
| Business + AI | $24 per user per month billed monthly; billed annually by user tier, for example $1,200 a year for 5 users | Marked most popular. Adds Loom AI (auto titles, summaries, chapters, filler word removal), advanced editing, auto meeting notes and recap emails, admin insights |
| Enterprise | Custom pricing | Adds SSO and SCIM, Salesforce integration, a 99.95% uptime SLA and downloadable user insights |
Loom FAQ
Is Loom free?
Yes. The Starter plan is free for up to 50 members, with up to 25 videos per person and screen recordings of up to 5 minutes each.
How much does Loom cost?
On 31 October 2026 Loom listed Business at $18 and Business + AI at $24 per user per month on monthly billing. Annual billing saves up to 17 percent and is priced by user tier; for 5 users the page showed $900 and $1,200 a year. Enterprise pricing is custom.
Does Loom have a free trial?
Yes. Loom's pricing FAQ says you can try the Business + AI plan free for 14 days.
Who owns Loom?
Atlassian, the company behind Jira and Confluence, completed its purchase of Loom on 30 November 2023. Loom is still sold on its own, and can also be bought through Atlassian.