Editor's note, November 1, 2026: New list: 10 collaboration tools for go-to-market teams, grouped by job (chat, docs, work tracking, whiteboards and video), with prices checked on 31 October 2026.
How we choose: we research each tool on its own site, check prices at the source and read what users say in public reviews. Our method
Slack is the best collaboration tool for most sales and marketing teams. Channels keep daily conversation organised by team, account or campaign, and Slack Connect brings clients, agencies and partners into the same shared channels. Most teams pair it with Notion for playbooks and briefs, and with monday.com or ClickUp to track shared work.
If your company already runs on Microsoft 365, Microsoft Teams covers chat and meetings and is usually the sensible default. If the team plans visually, add Miro, and if people work across time zones, Loom replaces many short meetings with recorded walkthroughs.
Collaboration tools do different jobs, so choose one per job rather than one for everything: a place to talk, a place to write things down, a place to track who does what, and a way to meet. Before adding a tool, check whether one you already pay for covers the job. Prices below were checked on 31 October 2026. For more tools, browse our productivity category.
The list at a glance
| # | Tool | Best for | Starting price | Free plan | Team |
|---|
| 1 |  Slack | Day-to-day team chat, including with clients and partners | $7.25 per user per month | Yes | Sales and marketing |
| 2 |  Notion | Shared docs, wikis and playbooks | $10 per seat per month, billed yearly | Yes | Sales and marketing |
| 3 |  monday.com | Shared work tracking that non-technical teams adopt | $9 per seat per month | Yes | Sales and marketing |
| 4 |  ClickUp | Teams that want to replace several tools with one | $9 per user per month, billed yearly | Yes | Sales and marketing |
| 5 |  Miro | Workshops, journey maps and visual planning | $8 per member per month, billed yearly | Yes | Sales and marketing |
| 6 |  Asana | Cross-team plans with shared goals | $10.99 per user/month, billed annually | Yes | Sales and marketing |
| 7 |  Google Workspace | Real-time co-editing of documents, sheets and slides | $7 per user per month | No | Sales and marketing |
| 8 |  Microsoft Teams | Chat, meetings and files for Microsoft 365 companies | $4 per user per month | Yes | Sales and marketing |
| 9 |  Loom | Async video for walkthroughs and feedback | $18 per user per month | Yes | Sales and marketing |
| 10 |  Zoom | Teams that live on video calls with clients | $14.16 per user per month (Pro) | Yes | Sales and marketing |
How we chose
We ranked each tool on the five points of our published method, in this order. First, fit for sales and marketing teams: how well it helps a go-to-market team share information, plan together and work with clients and partners. Second, the collaboration features that matter for that job, such as channels, shared documents, boards and dashboards, whiteboards and video, taken from each vendor's own documentation. Third, price and how clearly it is stated, including free plans, trials and seat minimums. Fourth, what users report in public reviews on G2. Fifth, whether the product is actively developed.
Every tool was researched on its own website, pricing page and documentation, and in public reviews on G2. Tools that most companies choose as part of an office suite, such as Google Workspace and Microsoft Teams, are ranked on what they add for collaboration.
Best for day-to-day team chat, including with clients and partners
1. Slack
Sales and marketing- Starting price
- $7.25 per user per month
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The best hub for daily conversation. Channels keep sales and marketing talk organised, and Slack Connect brings clients, agencies and partners into shared channels.
Why it's on the list
Slack organises conversation into channels by team, project, client or topic, with huddles for quick audio and video calls and canvases and lists inside channels. Slack Connect shares channels and direct messages with people at other companies, which suits deal rooms with clients and work with agencies. Slack lists more than 2,600 apps and integrations, including Google Drive, Office 365 and Salesforce. The Free plan keeps 90 days of message history, Pro cost $7.25 per user per month billed annually on 1 November 2026, and G2 rates Slack 4.5 out of 5 from more than 40,000 reviews.
Pros
- Shared channels with clients, agencies and partners through Slack Connect
- More than 2,600 apps and integrations, including Salesforce
- Huddles, clips and Workflow Builder built in
- 4.5 out of 5 on G2
Cons
- The free plan keeps only 90 days of history and 10 integrations
- Notification overload is the most common G2 complaint
- Advanced AI, single sign-on and data exports need Business+ at $15 per user
Who it's for
Sales and marketing teams that talk all day and work closely with clients, agencies or partners.
Who should skip it
Companies that already chat in Microsoft Teams, where a second chat tool would split the conversation.
More about Slack: pricing, features and alternatives
Best for shared docs, wikis and playbooks
2. Notion
Sales and marketing- Starting price
- $10 per seat per month, billed yearly
- Free plan
- Yes
- Free trial
- No
- Price checked
- November 1, 2026
The best place for written knowledge. Sales playbooks, campaign briefs and the team wiki sit in one workspace, with light project tracking alongside.
Why it's on the list
Notion pages hold docs, wikis and databases with page-level permissions, and databases show work as tables, boards, calendars or timelines. Forms collect requests, and pages can be published as a website. The Free plan suits individuals, Plus cost $10 per seat per month paid yearly on 1 November 2026, and Business adds Notion Agent, AI Meeting Notes and Enterprise Search across connected apps. G2 rates Notion 4.6 out of 5 from about 14,000 reviews, with a learning curve the most common complaint.
Pros
- Docs, wiki and projects in one workspace
- Databases with board, calendar and timeline views
- Free plan and a low Plus price
- 4.6 out of 5 on G2
Cons
- Someone has to design and maintain the workspace
- The free plan limits block storage once 2 or more members join
- AI Meeting Notes and Enterprise Search need Business at $20 per seat
Who it's for
Teams that want one home for playbooks, briefs, meeting notes and processes.
Who should skip it
Teams that mainly need chat or strict project workflows.
More about Notion: pricing, features and alternatives
Best for shared work tracking that non-technical teams adopt
3. monday.com
Sales and marketing- Starting price
- $9 per seat per month
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The best for making shared work visible. Boards and dashboards let sales and marketing see each other's work without learning a complex tool.
Why it's on the list
monday.com puts projects and tasks on boards with table, timeline, Gantt, calendar and kanban views, and dashboards turn board data into charts of progress and workload. Docs and forms live in the same workspace, and it connects to Slack, Microsoft Teams and Google Calendar. The Free plan covers 2 seats and 3 boards, and paid plans start at 3 seats from $9 per seat per month billed annually on 1 November 2026. G2 rates it 4.7 out of 5 from 17,885 reviews, the highest in this list, with ease of use and team collaboration the most common praise.
Pros
- Highest G2 rating in this list
- Dashboards that put sales and marketing work side by side
- Connects to Slack, Microsoft Teams and Google Calendar
- Free plan for 2 seats
Cons
- Paid plans start at 3 seats
- Timeline and calendar views need Standard
- Steep learning curve when rolling it out across departments, per G2
Who it's for
Sales and marketing teams that share launches, events or campaigns and want one board everyone can read.
Who should skip it
Teams that mostly need chat or documents.
More about monday.com: pricing, features and alternatives
Best for teams that want to replace several tools with one
4. ClickUp
Sales and marketing- Starting price
- $9 per user per month, billed yearly
- Free plan
- Yes
- Free trial
- No
- Price checked
- October 31, 2026
The most in one app, with tasks, docs, chat and dashboards together. It can replace several tools if the team accepts the setup time.
Why it's on the list
ClickUp combines tasks in list, board, calendar and Gantt views with collaborative docs and wikis, team chat with built-in audio and video calls, and dashboards. Tasks can be created straight from chat messages, and comments on docs can become tasks. The Free Forever plan has unlimited members, and Core, at $9 per user per month billed yearly on 31 October 2026, includes ClickUp Chat, Gantt charts and unlimited storage. G2 rates it 4.6 out of 5 from more than 15,000 reviews, but it ranks below monday.com because reviewers often describe the setup as complex at first.
Pros
- Tasks, docs, chat and dashboards in one app
- Tasks created straight from chat messages and doc comments
- Free Forever plan with unlimited members
- 4.6 out of 5 on G2
Cons
- Learning curve and a complex setup at first, per G2
- The free plan has only 60 MB of storage
- Slow loading on large lists, per G2 reviewers
Who it's for
Small and mid-size teams that want fewer tools and will take the time to set up a shared workspace properly.
Who should skip it
Teams that are happy with Slack and Notion. ClickUp's value comes from replacing them.
More about ClickUp: pricing, features and alternatives
Best for workshops, journey maps and visual planning
5. Miro
Sales and marketing- Starting price
- $8 per member per month, billed yearly
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The best online whiteboard for planning together. Campaign workshops, customer journey maps and account plans happen on one shared canvas.
Why it's on the list
Miro gives teams an infinite canvas with sticky notes, shapes and more than 7,000 templates, plus docs, tables, timelines, Kanban boards and slides on the same board. Starter adds a timer, voting and private mode for running sessions. The Free plan has unlimited members but only three editable boards, Starter cost $8 per member per month billed yearly on 31 October 2026, and guests do not use a paid seat. G2 rates it 4.6 out of 5 from more than 13,700 reviews.
Pros
- Infinite canvas with more than 7,000 templates
- Timer, voting and private mode for workshops on Starter
- Guests do not use a paid seat
- 4.6 out of 5 on G2
Cons
- The free plan keeps only 3 editable boards
- Slow loading on large boards, per G2
- Costs rise for larger teams, per G2 reviewers
Who it's for
Marketing and sales teams that run planning workshops, map customer journeys or brainstorm campaigns, in the office or remote.
Who should skip it
Teams that rarely plan visually together.
More about Miro: pricing, features and alternatives
Best for cross-team plans with shared goals
6. Asana
Sales and marketing- Starting price
- $10.99 per user/month, billed annually
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
Strong on structure, with shared goals, portfolios and timelines across teams. It is lighter on chat and documents than the tools above.
Why it's on the list
Asana shows tasks as lists, boards, calendars, timelines or Gantt charts, and forms turn requests into tasks. Advanced adds portfolios that track related projects and goals that link daily work to company objectives, which helps sales and marketing work toward the same targets. The Personal plan is free for 1 or 2 people, Starter cost $10.99 per user per month billed annually on 31 October 2026, and Advanced cost $24.99. G2 rates it 4.4 out of 5 from more than 14,000 reviews.
Pros
- Goals and portfolios link work across teams on Advanced
- Forms turn requests into tasks
- Free guests on Starter
- 4.4 out of 5 on G2
Cons
- Lighter on chat and documents than Slack or Notion
- Goals and portfolios need Advanced at $24.99 per user
- AI requests are charged per request
Who it's for
Teams where sales and marketing share targets and need clear owners and deadlines across projects.
Who should skip it
Small teams that mainly need a place to talk.
More about Asana: pricing, features and alternatives
Best for real-time co-editing of documents, sheets and slides
7. Google Workspace
Sales and marketing- Starting price
- $7 per user per month
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The baseline for shared documents. Docs, Sheets and Slides with real-time co-editing, plus Meet, Chat and email on your own domain, usually chosen as the company's office suite.
Why it's on the list
Google Workspace combines Gmail on your domain, Calendar, Meet, Chat and Drive with real-time co-editing in Docs, Sheets and Slides. Business Standard adds Gemini in Docs, Meet and other apps, meeting recording and appointment booking. Business Starter cost $7 per user per month with a one-year commitment on 1 November 2026, with a 14-day trial and no free business plan. G2 rates it 4.6 out of 5 from more than 48,000 reviews. It ranks here because most teams choose it as their email and office suite rather than as a collaboration add-on.
Pros
- Real-time co-editing in Docs, Sheets and Slides
- Email, calendar, video meetings and chat from one vendor
- Gemini in Gmail on every plan
- 4.6 out of 5 on G2 from more than 48,000 reviews
Cons
- No free business plan
- Gemini in Docs, Sheets and Meet needs Business Standard
- Fewer advanced features than some rivals, per G2
Who it's for
Teams that want email, documents and meetings from one vendor, or that already run on Gmail.
Who should skip it
Companies that have standardised on Microsoft 365.
More about Google Workspace: pricing, features and alternatives
Best for chat, meetings and files for Microsoft 365 companies
8. Microsoft Teams
Sales and marketing- Starting price
- $4 per user per month
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The natural choice when the company runs on Microsoft 365. Chat, meetings and files sit next to Outlook and the Office apps, but it is usually chosen with the suite rather than on its own.
Why it's on the list
Microsoft Teams combines chat, channels, meetings and file sharing, and each team stores its files in its own SharePoint site. Microsoft's documentation says meetings on Microsoft 365 business plans and Teams Essentials hold up to 300 people. Shared channels let you work with people at other organisations, as long as they sign in with Microsoft work or school accounts. Microsoft sells Teams on its own as Teams Essentials and as part of Microsoft 365 business plans. It ranks below Google Workspace because most of its value comes with the rest of Microsoft 365.
Pros
- Chat, meetings and files in one app
- Meetings for up to 300 people on business plans
- Shared channels with other organisations
- Files stored in SharePoint, next to the Office apps
Cons
- Most useful when the company already runs Microsoft 365
- External people in shared channels need Microsoft work or school accounts
- Bots and connectors do not work in shared channels
Who it's for
Sales and marketing teams in companies that already use Microsoft 365 for email and documents.
Who should skip it
Teams on Google Workspace, or teams that mostly work with partners outside Microsoft 365.
More about Microsoft Teams: pricing, features and alternatives
Best for async video for walkthroughs and feedback
9. Loom
Sales and marketing- Starting price
- $18 per user per month
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- October 31, 2026
The quickest way to replace a meeting with a short video. Useful for deal handovers, campaign feedback and personal walkthroughs for prospects.
Why it's on the list
Loom records your screen, camera or both from a Chrome extension, desktop app or mobile app, and viewers reply with comments, reactions and tasks. Transcripts and captions in more than 50 languages come on every plan. The free Starter plan covers up to 50 members with 25 videos per person and 5-minute screen recordings, and Business cost $18 per user per month on monthly billing on 31 October 2026. Atlassian has owned Loom since November 2023 and still sells it on its own. G2 rates it 4.7 out of 5 from more than 2,400 reviews.
Pros
- Recording and sharing that G2 reviewers call easy
- Transcripts and captions in more than 50 languages on every plan
- Free plan for up to 50 members
- 4.7 out of 5 on G2
Cons
- Free recordings stop at 5 minutes and 25 videos per person
- AI summaries and advanced editing need Business + AI at $24 per user
- Video downloads need a paid plan
Who it's for
Remote and hybrid teams that explain work, give feedback or send prospects personal walkthroughs.
Who should skip it
Teams that prefer live conversation for everything.
More about Loom: pricing, features and alternatives
Best for teams that live on video calls with clients
10. Zoom
Sales and marketing- Starting price
- $14.16 per user per month (Pro)
- Free plan
- Yes
- Free trial
- No
- Price checked
- October 31, 2026
Reliable video meetings with AI summaries, plus chat, docs and a whiteboard in Zoom Workplace. Most useful for teams that meet clients on video all day.
Why it's on the list
Zoom hosts video meetings with screen sharing and recording, and its AI writes meeting summaries and answers questions about a meeting. Zoom Workplace adds team chat, a whiteboard, docs, mail and calendar next to meetings. The free Basic plan allows meetings of up to 40 minutes with 100 participants and 3 AI summaries a month, and Pro cost $14.16 per user per month billed annually on 31 October 2026. G2 rates Zoom Workplace 4.5 out of 5, with ease of use and a stable connection the most common praise. It ranks last because most teams already get meetings with Google Workspace or Microsoft Teams.
Pros
- Stable video calls, per G2 reviewers
- AI meeting summaries, 3 a month on the free plan
- Chat, whiteboard and docs in Zoom Workplace
- Separate webinar and sales-call analysis products
Cons
- Free meetings stop at 40 minutes
- Overlaps with meetings in Google Workspace and Microsoft Teams
- Slower support on lower-tier plans, per some G2 reviewers
Who it's for
Sales teams that run many demos and client calls and want summaries without a separate note-taker.
Who should skip it
Teams that already meet in Google Meet or Microsoft Teams.
More about Zoom: pricing, features and alternatives
Also considered
- Basecamp: Projects and team communication in one place at a flat monthly price, with clients invited in. G2 reviewers find it light on reporting for complex work.
- Missive: A shared inbox for addresses such as sales@, with internal comments on emails. It covers one job rather than team collaboration as a whole.
- Trello: The simplest shared boards, but free workspaces are capped at 10 collaborators, and the tools above cover more jobs.
Frequently asked questions
What are team collaboration tools?
They are apps that help people work on the same things together. Most fall into five jobs, which are chat, shared documents, work tracking, whiteboards and video. Some tools, such as ClickUp, try to cover several jobs in one app.
Which collaboration tools does a sales and marketing team need?
Most teams need one tool per job. That means a chat tool such as Slack or Microsoft Teams, a home for documents such as Notion or Google Workspace, and a shared place to track work such as monday.com, ClickUp or Asana. Add a whiteboard or async video only if the team plans visually or works across time zones.
What is the best free collaboration tool?
It depends on the job. ClickUp's Free Forever plan has unlimited members, Slack's free plan keeps 90 days of messages, Loom's free plan covers up to 50 members, Miro's keeps 3 editable boards, and Zoom's free meetings run for up to 40 minutes.
Should we use Slack or Microsoft Teams?
Pick Microsoft Teams if the company already runs on Microsoft 365, because it comes with the suite and stores files in SharePoint. Pick Slack if you work closely with clients and partners, because Slack Connect shares channels with people at other companies, and its app directory lists more than 2,600 integrations.
Can one tool replace Slack, Notion and a project tool?
ClickUp comes closest, with chat, docs and tasks in one app. The trade-off is setup time, which is the most common complaint in ClickUp's G2 reviews. Teams that already like their chat and docs tools usually get more from adding a work tracker than from switching everything.
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