Sales Loves Marketing
- Best for
- Small businesses, freelancers and agencies that want scheduling, analytics and competitor tracking at a low price per brand
- Starting price
- $20 per month, billed yearly
- Free plan
- ✓ Yes
- Free trial
- ✗ No
Metricool is a social media planner and analytics tool. It schedules posts to Instagram, TikTok, LinkedIn, YouTube and other networks, tracks competitors and builds reports. You pay per brand rather than per user, and the free plan covers one brand for good.
Who is Metricool for?
Metricool suits small businesses, freelancers and agencies that want scheduling and solid analytics without per-seat pricing. A brand is one business or client, and each brand holds one profile per network. That makes it affordable for agencies with many small clients. Large teams that need message assignment or social listening should compare bigger platforms.
What does Metricool do for Instagram?
Planning and publishing
The planner auto-publishes Instagram feed posts, carousels, Reels and Stories, as long as the account is a business or creator profile. Stories that contain links, mentions or interactive stickers are sent to your phone as a reminder to publish by hand. You can add a first comment to feed posts, but not to Reels or Stories. A best-times view shows when your audience is most active.
Analytics and competitors
Analytics cover profiles, posts, Reels and Stories. The free plan keeps 30 days of history, while paid plans keep it without a limit, which matters when you want to show growth over a year. You can follow 5 competitor profiles for free and up to 100 on paid plans. For what to measure, see how to measure social media marketing success.
Inbox and Flows
The inbox gathers messages and comments from Instagram, Facebook, TikTok, YouTube, Google Business Profile and LinkedIn. Flows are automations on paid plans: a DM sent when someone comments, keyword replies in DMs, and story replies turned into DMs. On 1 November 2026 Metricool listed Flows at no extra cost for a limited time.
Link in bio
SmartLinks is Metricool's link-in-bio page, with unlimited links on paid plans.
How much does Metricool cost?
Prices checked on 1 November 2026 on Metricool's pricing page, in US dollars, excluding VAT:
| Plan | Billed yearly | Billed monthly | Brands |
|---|---|---|---|
| Free | $0 | $0 | 1 |
| Starter | $20 a month | $25 a month | Up to 5 |
| Starter | $36 a month | $45 a month | Up to 10 |
| Advanced | $53 a month | $67 a month | Up to 15 |
| Advanced | $85 a month | $107 a month | Up to 25 |
| Advanced | $159 a month | $210 a month | Up to 50 |
Metricool says yearly billing saves up to 24 percent. The free plan has no LinkedIn or X connection and a limit of 20 scheduled posts a month. Advanced adds team and client access, post approval and API access.
What do users say about Metricool?
Metricool is rated 4.4 out of 5 on G2 from about 100 reviews. Reviewers most often praise how easy it is to use, the visual content calendar, managing several accounts in one place, and the analytics. Several also call it good value.
On the downside, some reviewers report renewal charges they did not expect, slow support on complex issues, and occasional account disconnections or delayed data. Others want more report customisation.
When should you choose an alternative?
- A large team shares the inbox. Hootsuite adds message assignment and routing on its Advanced plan, and social listening on Enterprise.
- You only need simple scheduling. Buffer has a free plan for 3 channels and very simple pricing.
- Visual Instagram planning matters most. Later is built around a visual calendar and influencer campaigns.
See more options in our list of the best Instagram tools or browse all social media tools.
Key features
- Planner. A calendar that auto-publishes Instagram posts, carousels, Reels and Stories for business and creator accounts, with best-time suggestions and a first comment on feed posts.
- Analytics. Profile, post, Reels and Stories analytics per brand, with 30 days of history on Free and unlimited history on paid plans.
- Competitor tracking. Follow 5 competitor profiles on Free and up to 100 on paid plans.
- Inbox. Messages and comments from Instagram, Facebook, TikTok, YouTube, Google Business Profile and other networks in one place.
- Flows. Instagram automations such as sending a DM when someone comments, replying to DM keywords and turning story replies into DMs, on paid plans.
- SmartLinks. A link-in-bio page with unlimited links on paid plans.
Metricool pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 1 brand, all networks except LinkedIn and X, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics |
| Starter | From $20 per month billed yearly, or $25 billed monthly (up to 5 brands) | Up to 10 brands ($36 yearly or $45 monthly), unlimited publishing under a fair use policy, up to 100 competitors, unlimited analytics history, LinkedIn, PDF and PPT reports, link in bio and Flows |
| Advanced | From $53 per month billed yearly, or $67 billed monthly (up to 15 brands) | Up to 25 brands ($85 yearly) or 50 brands ($159 yearly); adds team and client access, roles, post approval, full X analytics, report templates, a Looker Studio connector and the API |
| Custom | Custom quote | Custom number of brands, white label and a dedicated account manager |
Metricool FAQ
Is Metricool free?
Yes. The free plan never expires and covers 1 brand with one profile per network, except LinkedIn and X. It includes 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.
How much does Metricool cost?
On 1 November 2026, Starter cost from $20 per month billed yearly or $25 billed monthly for up to 5 brands. Advanced cost from $53 per month billed yearly or $67 billed monthly for up to 15 brands. Prices exclude VAT.
What is a brand in Metricool?
A brand is one business or client. Under each brand you connect one profile per social network or ad platform, so the price depends on how many brands you manage, not on users.