Sales Loves Marketing
- Best for
- Mid-size and enterprise sales organizations on Microsoft 365 that want a customizable CRM and are ready to invest in setup
- Starting price
- $65 per user per month
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Microsoft Dynamics 365 Sales is Microsoft's CRM for sales teams. It tracks leads, deals and accounts from first contact to order, forecasts revenue, and adds AI agents that research and qualify leads. Plans start at $65.00 per user per month, paid yearly, and there is a 30-day free trial.
Who is Dynamics 365 Sales for?
Microsoft positions Dynamics 365 Sales for enterprises, and describes it as an agentic CRM. It fits sales organizations that already run on Microsoft 365, because it works inside Outlook and Teams. It runs on Microsoft Dataverse and the Power Platform, so IT teams or partners can customize it heavily. That flexibility comes with setup work, and Microsoft runs a partner network and its FastTrack program to help customers go live.
Smaller teams that want a quick setup may find a simpler CRM easier to adopt. A steep learning curve is the most common complaint in G2 reviews.
What are Dynamics 365 Sales' main features?
From lead to order
Sellers manage leads, opportunities, accounts and contacts, and create quotes, orders and invoices from product and price lists. Sales Enterprise adds forecasting against quotas, sales goals and territory management, plus in-app marketing lists and campaigns.
Guided selling
The sales accelerator gives each seller a prioritized work list and sequences of follow-up steps. Conversation intelligence transcribes calls and picks out keywords, competitors and customer sentiment. Sales Enterprise includes a limited monthly capacity for these features. Sales Premium includes the full sales engagement set, with predictive lead and opportunity scoring and relationship analytics, and adds who-knows-whom, notes analysis and predictive forecasting.
AI agents and Copilot
Copilot in Dynamics 365 Sales summarizes leads, opportunities and emails, prepares meetings and drafts replies, from Sales Enterprise up. Microsoft also offers prebuilt agents. The Sales Qualification Agent researches leads and drafts outreach, the Sales Opportunity Agent flags deal risks, the Sales Research Agent answers sales questions from your data, and the Sales Close Agent is in preview. Agents run on Copilot Credits, which Sales Premium includes and other plans buy separately.
Microsoft 365 and LinkedIn
Sellers can work on CRM records from Outlook and Teams, and managers can embed Power BI dashboards. Microsoft Relationship Sales bundles Sales Enterprise with LinkedIn Sales Navigator for contact insights, org charts and warm introductions.
How much does Dynamics 365 Sales cost?
US list prices checked on 1 November 2026, per user per month, paid yearly:
| Plan | Price | Best for |
|---|---|---|
| Sales Professional | $65.00 | Core sales force automation |
| Sales Enterprise | $105.00 | Forecasting, customization and Copilot |
| Sales Premium | $150.00 | Full sales intelligence plus 1,000 Copilot Credits |
| Microsoft Relationship Sales | On request | Sales Enterprise plus LinkedIn Sales Navigator, 10-seat minimum |
Extra Copilot Credits are billed pay-as-you-go through an Azure subscription, or prepaid in commit units. Power Apps and Power Automate customization can need extra licences. Microsoft says actual prices vary by country and are shown at checkout.
What do users say about Dynamics 365 Sales?
Dynamics 365 Sales is rated 3.8 out of 5 on G2 from 1,624 reviews at the time of checking. G2's review summary says users most often praise its integration with other Microsoft products, lead management in one place, help with follow-ups, and customization options.
The most common complaints on G2 are a steep learning curve, complex navigation, an interface that is not always intuitive, licence costs that rise as you add features, and fewer features in on-premises versions.
When should you choose an alternative?
- You are comparing enterprise CRMs. Look at Salesforce, or read Salesforce vs HubSpot.
- You want sales and marketing tools from one vendor. Compare HubSpot CRM.
- You want another customizable CRM to compare. Look at Zoho CRM.
For a wider comparison, read the best CRM systems for SMBs or browse all CRM tools.
Key features
- Lead to order. Manage leads, opportunities, accounts and contacts, and create quotes, orders and invoices from product and price lists.
- Forecasting and goals. Sales forecasts against quotas, sales goals and territory management (Enterprise and up), with predictive forecasting in Premium.
- Sales accelerator. A prioritized work list and sequences of activities that guide sellers to the next step on each lead or deal.
- Conversation intelligence. Call transcription and analysis of keywords, competitors and sentiment, with included capacity from Enterprise.
- Sales agents. Prebuilt AI agents for lead qualification, opportunity research, sales research and deal closing (preview), which run on Copilot Credits.
- Microsoft 365 and LinkedIn. Works inside Outlook and Teams, embeds Power BI dashboards, and connects to LinkedIn Sales Navigator.
- Power Platform customization. Runs on Microsoft Dataverse, so you can extend it with Power Apps and Power Automate (extra licences may apply).
- Mobile app. iOS and Android app for records, meeting preparation and voice or photo notes.
Microsoft Dynamics 365 Sales pricing
| Plan | Price | Notes |
|---|---|---|
| Sales Professional | $65.00 per user per month, paid yearly | Core sales force automation (leads, opportunities, accounts, contacts, products, quotes, orders, invoices), mobile app, Microsoft 365 interoperation, reporting and limited customization. |
| Sales Enterprise | $105.00 per user per month, paid yearly | Adds forecasting, sales goals and territory management, full customization, Copilot in Dynamics 365, Outlook and Teams, and limited capacity for conversation intelligence and sales engagement. |
| Sales Premium | $150.00 per user per month, paid yearly | Everything in Enterprise plus 1,000 Copilot Credits per user per month, full sales engagement, who-knows-whom, notes analysis, predictive forecasting and AI data enrichment. |
| Microsoft Relationship Sales | Price on request, 10-seat minimum | Sales Enterprise plus LinkedIn Sales Navigator Advanced Plus. |
Microsoft Dynamics 365 Sales FAQ
How much does Dynamics 365 Sales cost?
On 1 November 2026 Microsoft's US pricing page listed Sales Professional at $65.00, Sales Enterprise at $105.00 and Sales Premium at $150.00 per user per month, paid yearly. Microsoft Relationship Sales is priced on request with a 10-seat minimum.
Is there a Dynamics 365 Sales free trial?
Yes. Microsoft offers a 30-day free trial with sample data, and you can also try it with your own customer data. Sign-up asks for a Microsoft work account and credit card details.
What is the difference between Sales Professional and Sales Enterprise?
Sales Professional covers core sales force automation with limited customization. Sales Enterprise adds forecasting, goals and territory management, full customization with Power Apps and Power Automate, and Copilot features in Dynamics 365, Outlook and Teams.
What are Copilot Credits in Dynamics 365 Sales?
Copilot Credits pay for running Microsoft's prebuilt sales agents and custom agents built in Copilot Studio. Sales Premium includes 1,000 per user per month. Other plans buy credits pay-as-you-go through an Azure subscription or prepay for them.