Flodesk review: features, pricing and alternatives

Flodesk is an email marketing platform built around design. It gives you polished templates, simple forms and landing pages, automated workflows and, on higher plans, a checkout for selling products. It is a good fit for creators and small businesses that want beautiful emails without a steep learning curve, and a weaker fit for B2B teams that need deep CRM integration or advanced testing.

One thing has changed since this review was first written: Flodesk no longer offers one flat price to new members. Since 2 December 2025, plans are priced by your number of active subscribers.

What is Flodesk?

Flodesk describes itself as email marketing that is "different by design". The platform focuses on making professional-looking emails easy to create, for designers and non-designers alike. Its main building blocks are:

• Emails: a visual builder with templates, custom fonts, brand colours and layouts.
• Forms and pages: pop-up, embedded and hosted forms, landing pages and a link-in-bio page.
• Workflows: automated sequences, from a welcome series to abandoned cart follow-ups.
• Audience: subscriber management and segmentation, with CSV exports.
• Checkout: sales pages and checkouts for digital products, services and memberships.

Flodesk features in more detail

Email builder

You pick a template, customise it with your brand and preview it on mobile and desktop. Flodesk lists interactive elements such as countdown timers and polls, plus link actions that can add a subscriber to a segment or trigger a workflow when they click. Flodesk's plan comparison also lists a send time optimiser, an email scheduler and resending to people who didn't open.

Forms, landing pages and link in bio

Forms come in pop-up, embedded and hosted versions. Landing pages and a link-in-bio page help you collect subscribers from social profiles. If link-in-bio pages are new to you, see what Linktree is for how they work.

Workflows

Workflows send a sequence of emails based on triggers and conditions, similar to a drip campaign. Lite includes one workflow as a limited-time bonus. Pro and Everything include unlimited workflows.

Checkout

Flodesk Checkout lets you sell digital products, courses and services, with upsells, discount codes, payment plans and subscriptions on the Everything plan. Payments are processed by Stripe at Stripe's standard rates, and Flodesk says it does not add transaction fees. Checkout is available to businesses in the US, Canada, the UK, Australia, New Zealand and Euro Area countries.

Integrations

Flodesk lists integrations with tools including Shopify, WordPress, Canva, Typeform, Squarespace, Google and Zapier, and API access is included on every paid plan.

How much does Flodesk cost?

Prices below are for up to 1,000 active subscribers, as listed on Flodesk's pricing page on 1 November 2026, in US dollars. Prices rise with your list size, and annual billing gives you one month free.

Only active subscribers count towards your tier; unsubscribed, bounced and cleaned contacts do not. If you go over your limit, Flodesk keeps sending and moves you to the next tier at your next billing date. There is a free trial of paid features with no credit card required. Members who had a paid plan before 2 December 2025 keep their legacy unlimited plan as long as they stay subscribed.

What do users say about Flodesk?

On G2 and Capterra, reviewers most often praise:

• the look of the templates and how easy the editor is to use, even for people without design or technical skills
• how quickly they can build forms and landing pages
• helpful customer support

Common criticisms are:

• fewer integrations than larger email platforms
• a lack of advanced features, with A/B testing mentioned as a wish
• landing pages and analytics that feel basic to more experienced marketers
• a smaller choice of templates than some users want

Who is Flodesk best for?

Flodesk suits creators, coaches, designers and small businesses who send newsletters and promotions, care about brand presentation and may want to sell digital products from the same tool. It is less suited to B2B teams that need lead scoring, CRM sync with sales, complex multi-branch automations or detailed reporting. For those needs, look at marketing automation tools.

What are the best Flodesk alternatives?

• Mailchimp: an all-round email marketing platform. Its Free plan allows up to 250 contacts and 500 sends a month.
• Brevo: the email and marketing platform formerly called Sendinblue, renamed in 2023.
• Kit: formerly ConvertKit, an email and newsletter platform for creators, with a free plan and pricing based on active subscribers.

Compare more options in our email marketing software category, and read our email marketing strategies to get more from whichever tool you choose.