Apollo.io: pricing, free plan and features

Apollo.io is a B2B sales platform that combines a large contact and company database with outreach tools: email sequences, a dialer, enrichment and AI agents. It has a free plan with no time limit, and paid plans start at $49 per seat per month on monthly billing.

Who is Apollo.io for?

Apollo suits B2B founders, sales reps and small sales teams that need to find prospects and contact them from the same place. The free plan lets a founder test prospecting and simple email campaigns before paying. Larger teams use the Professional or Custom plans for higher credit limits, call recording, advanced CRM integrations and security features.

What are Apollo.io's main features?

Prospect database and enrichment

Apollo says its database covers more than 240 million contacts and 30 million companies. You search and filter the database, save contacts and reveal emails or phone numbers with credits. Apollo also offers enrichment, including waterfall enrichment, to fill in missing contact data. For background, read our guide to lead generation.

Sequences and dialer

Sequences combine emails, calls and tasks into a multi-step cadence, with AI help for writing and personalising steps. The built-in dialer logs calls automatically, records and transcribes them, and supports parallel dialing. Email campaigns are available on every account, but free accounts can only connect Gmail.

Chrome extension and integrations

The Chrome extension adds Apollo to LinkedIn, Gmail and other websites, so you can look up and add contacts while you browse. Apollo integrates with Salesforce and HubSpot, and Professional adds advanced CRM integrations.

AI assistant and agents

Apollo's AI Assistant helps with research and outreach. On higher plans, agents can run on a schedule and send recommendations to Slack for approval.

How much does Apollo.io cost?

Prices checked on 1 November 2026 on Apollo's pricing page:

Plan	Price	Who it is for
Free	$0	Exploring Apollo or very light use
Basic	$49 per seat per month, billed monthly	Individual sellers doing regular outbound
Professional	$99 per seat per month, billed monthly	Full-time reps who need more credits, AI and call recording
Custom	Quote	Custom volumes, SSO and dedicated support

Annual billing is paid upfront and costs less per month. Every seat on an account must be on the same plan. Actions such as revealing emails and phone numbers use credits, which are pooled across the team and do not roll over. Paid plans come with a free trial.

What do users say about Apollo.io?

Apollo.io is rated 4.7 out of 5 on G2 from close to 10,000 reviews at the time of checking. Reviewers most often praise its search filters and having prospecting, sequences and the dialer in one platform.

The most common complaint on G2 is data accuracy, which reviewers say varies, especially outside North America and for smaller companies. Reviewers also mention a learning curve, a credit system that is hard to predict and features reserved for higher plans.

When should you choose an alternative?

You mainly need verified email addresses. Hunter is a simpler email finder with a free plan.
You want multichannel cold outreach with LinkedIn steps. Look at lemlist.
You want to know which companies visit your website. Leadfeeder identifies visiting companies.

Browse more lead generation tools and sales engagement tools.

Key features

Contact and company database. Apollo says its database holds more than 240 million contacts and 30 million companies, searchable with filters.
Sequences. Multi-step sequences that mix emails, calls and sales tasks, with AI help to write and personalise steps.
Dialer. A built-in dialer with call logging, voicemail automation, call recording and transcription, and parallel dialing.
Chrome extension. Brings Apollo's prospecting, enrichment and outreach into LinkedIn, Gmail and other websites.
AI Assistant and agents. An AI assistant, plus agents that can run on a schedule and send recommendations to Slack for approval on higher plans.
CRM integrations. Integrations with Salesforce and HubSpot, with advanced CRM integrations on Professional.

Apollo.io pricing

Plan	Price	Notes
Free	$0	For exploring Apollo or very light use. Includes email campaigns, but only Gmail accounts can be connected, and record selection is capped.
Basic	$49 per seat per month, billed monthly; annual billing is discounted	For individual sellers doing regular outbound. Email sequencing and core integrations.
Professional	$99 per seat per month, billed monthly; annual billing is discounted	For full-time reps. Higher credit limits, AI features, call recording and advanced CRM integrations.
Custom	Custom	Custom volumes, SSO, advanced security, dedicated support and API access.

From the vendor's pricing page on November 1, 2026. Prices can change; check the vendor's site before you buy.

Apollo.io FAQ

Is Apollo.io free?

Apollo has a free plan with no time limit, aimed at exploring the product or very light use. Email campaigns are included, but free accounts can only connect Gmail, and paid plans add more credits and features.

How much does Apollo.io cost?

On 1 November 2026, the price data on Apollo's pricing page listed Basic at $49 and Professional at $99 per month, billed monthly. Annual billing, paid upfront, costs less per month. Custom plans are quoted by sales, and all seats on an account must be on the same plan.

How do Apollo credits work?

Credits pay for actions such as revealing emails and phone numbers, email warm-up, domains and mailboxes, and AI-researched data. They are pooled across your team, granted at the start of each billing cycle and do not roll over.

How accurate is Apollo's data?

Apollo reports 98% email accuracy for its own data. G2 reviewers often praise its search filters, but a common complaint is that data accuracy varies, especially outside North America and for smaller companies, so many teams verify contacts before outreach.