Gong

Gong is a revenue intelligence platform for sales teams. It records customer calls, meetings and emails, analyzes what happens in them and turns that into coaching, deal risk alerts and forecasts. Gong does not publish prices: you pay per user plus a platform fee, quoted after a sales call.

Who is Gong for?

Gong suits sales leaders and frontline managers in B2B companies that sell through calls and video meetings. It is most useful once a team is large enough that a manager can no longer join every call, and wants to coach from real conversations instead of rep notes. Gong works on top of a CRM, not instead of one, so it fits teams that already run Salesforce, HubSpot or Microsoft Dynamics.

What are Gong's main features?

Conversation capture

Gong calls its data layer the Revenue Graph. It captures customer interactions across calls, meetings and email and links them to accounts and deals. Gong names Zoom, Microsoft Teams, Salesforce, Slack and Microsoft 365 Copilot among its integrations, and its partner directory lists 465 partners.

Coaching

Managers review recorded calls, leave timestamped comments and tag reps. Scorecards let them rate calls on points such as the agenda, objections and pain points, and the AI Call Reviewer can suggest scorecard answers. A coaching inbox shows when each rep last got feedback, and coaching metrics let senior managers compare how much coaching each manager does. Gong's help center says coaching is part of its Enable Essentials and Enable plans.

Forecasting and deal inspection

Gong Forecast adds forecast roll-up and submission, deal and account boards, pipeline inspection, and AI predictors for revenue and individual deals. The idea is that managers see risk in the pipeline from what buyers actually say, before reps report it.

Engagement and AI agents

Gong Engage helps reps prioritize accounts and send personalized outreach. Gong Agents handle tasks such as pipeline review, coaching and deal risk, and you can build custom agents in plain English or connect agents through MCP.

How much does Gong cost?

On 1 November 2026, Gong's pricing page showed no prices. It says licenses are priced per user, that a platform fee depends on the number of users supported, and that integrating your existing tools costs nothing extra. You choose a team size range and request a custom proposal. There is no free plan or free trial on the page.

What do users say about Gong?

We could not read G2 or Capterra for this update, so this page does not summarize user reviews yet. Gong's own homepage says it has more than 6,200 G2 reviews; check G2 directly for the current rating and the most common complaints before you buy.

When should you choose an alternative?

• You need a CRM first. Gong needs a CRM underneath it. Start with HubSpot CRM, Pipedrive or Zoho CRM.
• You want coaching tools inside your calling software. Close includes call listening, whispering and barging on its Scale plan.
• You want forecasting inside the CRM. HubSpot Sales Hub Professional and Microsoft Dynamics 365 Sales include forecasting without a separate tool.
• You need published prices. Every CRM listed above shows its prices online.

For more options, see our list of the best sales management tools.