Sales Loves Marketing
- Best for
- Teams that work alongside software developers, or need detailed workflows, sprints and reporting for complex projects
- Starting price
- $9.70 per user per month
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Jira is Atlassian's project and work tracking tool. Teams plan and track work on boards, lists, timelines and calendars, with custom workflows, automation and Rovo AI. It is free for up to 10 users, and paid plans start at $9.70 per user per month on monthly billing.
Who is Jira for?
Atlassian positions Jira for engineering, IT, operations, design and marketing teams, and offers templates for business work such as marketing campaigns. It suits marketing, operations and product teams that work closely with developers, or that need detailed workflows, sprints and reports. Small teams with simple projects may find it more complex than they need.
What are Jira's main features?
Views and workflows
The same work can be shown as a backlog, a board, a list, a timeline or a calendar. You define the workflow each task follows, add custom fields and collect requests through forms. Templates cover projects from agile sprints to marketing campaigns.
Automation and Rovo AI
Automation rules handle routine steps such as reminders and status changes, with a monthly limit per plan. Rovo, Atlassian's AI, is included from the Standard plan. It searches across Jira, Confluence and connected apps, breaks work into tasks, reports on status and runs AI agents. Rovo can also create automations from a plain-language instruction.
Reporting and planning
Built-in reports include burndown charts and cycle time. Premium adds cross-team planning, capacity management, scenario modeling and dependency management across projects.
Integrations
Atlassian lists more than 3,000 integrations in its Marketplace. Atlassian also sells Jira together with Confluence, Loom and Rovo as the Teamwork Collection, and offers an MCP server for AI agents.
How much does Jira cost?
Prices checked on 31 October 2026 on Atlassian's pricing page, in US dollars. Per-user prices depend on team size; these are for a small team:
| Plan | Monthly billing | Annual billing, 1 to 10 users |
|---|---|---|
| Free | $0, up to 10 users | $0 |
| Standard | $9.70 per user/month | $950 per year |
| Premium | $19.60 per user/month | $1,950 per year |
| Enterprise | Annual only | Contact sales |
The per-user price falls for larger teams: at 300 users the calculator showed $8.48 for Standard and $15.56 for Premium. Standard and Premium have a 7-day free trial with no payment information required.
What do users say about Jira?
Jira is rated 4.3 out of 5 on G2 from more than 8,000 reviews at the time of checking. G2's review summary says users most often praise its ease of use once set up, flexibility for organizing projects, task tracking and the range of features and customization.
The most common complaints on G2 are a steep learning curve, a complex interface and processes, being overwhelming for simple projects, and slow performance on larger projects.
When should you choose an alternative?
- You want a simple visual board for a small marketing team. Look at Trello.
- You want an easier general-purpose work manager. Compare Asana or monday.com.
- You want to-do lists, chat and files without workflows. See Basecamp.
Browse more productivity tools.
Key features
- Board, list, timeline and calendar views. Track the same work as a backlog, Kanban-style board, list, timeline or calendar.
- Customizable workflows. Define the statuses and steps work passes through, with custom fields and forms for incoming requests.
- Templates. Pre-built templates for everything from agile sprints to marketing campaigns.
- Automation. Rule-based automation with monthly limits per plan; Rovo can build automations from plain-language instructions.
- Rovo AI. Atlassian's AI breaks down work, reports on status, searches across Jira, Confluence and connected apps, and runs agents (Standard and up).
- Reports and planning. Built-in reports such as burndown charts and cycle time, plus cross-team planning and dependency management on Premium.
- Integrations. Atlassian lists more than 3,000 integrations in its Marketplace, plus an MCP server for AI agents.
Jira pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0, up to 10 users | Unlimited projects and tasks, backlog, list, board, timeline and calendar views, 150 automation steps per month and 2 GB storage. |
| Standard | $9.70 per user per month billed monthly, or $950 per year for 1 to 10 users | Adds Rovo AI search, chat and agents, user roles and permissions, 400 automation steps per user per month and 250 GB storage. |
| Premium | $19.60 per user per month billed monthly, or $1,950 per year for 1 to 10 users | Marked recommended. Adds cross-team planning, dependency management, approvals, unlimited storage and a 99.9% uptime SLA. |
| Enterprise | Contact sales, billed annually | Adds advanced analytics, admin and security controls, up to 150 sites and Atlassian Guard Standard. |
Jira FAQ
Is Jira free?
Yes, for up to 10 users. The Free plan includes unlimited projects and tasks, board and timeline views, 2 GB of storage and community support.
How much does Jira cost?
On 31 October 2026 Atlassian's pricing page listed Jira Standard at $9.70 and Premium at $19.60 per user per month on monthly billing for small teams, falling per user for larger teams. Annual billing is priced by user tier, for example $950 per year for Standard with 1 to 10 users.
Does Jira have a free trial?
Yes. Standard and Premium come with a 7-day free trial, and no payment information is required.
Can marketing teams use Jira?
Yes. Jira includes templates for business projects such as marketing campaigns, plus forms for requests and calendar and timeline views. G2 reviewers often mention a steep learning curve, so simpler tools may suit teams that do not work with developers.