Ask what you need

Matches for “free SEO tools”

From our lists, tool pages and glossary. Every tool links to its page with prices checked at the source.

The best Ahrefs alternatives for SEO, free and paidSemrush is the best Ahrefs alternative for most teams, because it covers keyword research, competitor analysis, backlinks, rank tracking and site audits and, unlike Ahrefs, offers a free trial. SE Ranking is the best-value pick, with the same core tools from $103.20 per month billed yearly.

The best keyword research tools, paid and freeSemrush is the best keyword research tool for most teams, with intent, difficulty, topic clusters and competitor gaps in one place and a 7-day free trial. SE Ranking and KWFinder give the best value, and Google Keyword Planner is the best free option.

The best social media tools for marketers, free and paidAgorapulse is the best social media tool for most marketing teams, with publishing, a shared inbox and reports for 10 profiles from $79 per user per month and a 30-day free trial. Buffer is the best value, with a free plan for 3 channels.

The best YouTube tools to grow a business channel, free and paidYouTube Studio is the best YouTube tool for any business channel, because it is free and holds YouTube's own analytics, trend data and title and thumbnail tests. Add vidIQ or TubeBuddy for keyword research and competitor tracking, and Descript, Canva or OpusClip to produce videos, thumbnails and Shorts.

The best tools to find competitor backlinksAhrefs is the best tool to find competitor backlinks, because of its large, frequently refreshed link index and a Link Intersect tool that shows who links to your competitors but not to you. Semrush is the best alternative if you want a free plan or a trial, and Majestic suits link builders who only need backlink data.

PrepostseoA website of free online writing and SEO tools, best known for its plagiarism checker, with paid plans that raise the limits.Best for bloggers, content writers and small SEO teams who need a quick plagiarism check or a domain authority lookup without a big SEO suite · From $4.17/month, $50 billed annually (All in One Basic)

Screaming Frog SEO SpiderA desktop website crawler for Windows, macOS and Linux that audits a site for technical SEO issues such as broken links, redirects and duplicate content.Best for sEO specialists, agencies and in-house marketers who run technical SEO audits on their own computer · From $279 per licence, per year

Yoast SEOA WordPress plugin that checks each page for search optimisation and readability, and handles sitemaps, structured data and other technical SEO settings.Best for wordPress site owners, bloggers and content teams who want on-page SEO guidance and technical basics handled inside the editor · From $118.80 per year, per site

SerpstatAn SEO platform for keyword research, competitor and site analysis, backlinks, rank tracking and site audits, priced for freelancers and small agencies.Best for freelancers and small agencies that want an all-in-one SEO toolkit with a low entry price and API access on team plans · From $50 per month, billed yearly

KWFinderA keyword research tool from Mangools that shows search volume, keyword difficulty and keyword ideas, including local and competitor keywords.Best for bloggers, freelance SEOs and small marketing teams that want simple keyword research at a lower price than all-in-one SEO suites · From $37.70 per month, billed yearly

Moz ProAn SEO suite for keyword research, rank tracking, site audits and backlink analysis, now with tracking of how often your brand shows up in AI answers.Best for small and mid-size marketing teams that want an easy-to-learn SEO suite with Domain Authority and AI visibility tracking · From $49 per month