Sales Loves Marketing
- Best for
- Brands, creators and small businesses that want one link in their Instagram bio to send followers to several pages and track the clicks
- Starting price
- $7 per month, billed yearly
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Linktree is a link-in-bio tool. Instagram allows only one clickable link in a profile, and Linktree turns that link into a page with as many links as you need, plus sign-up forms, products and click tracking. The free plan covers the basics, and Linktree says more than 70 million people use it.
Who is Linktree for?
Linktree suits brands, creators and small businesses whose followers need to reach more than one destination from Instagram or TikTok: a website, a webinar sign-up, a product page or the latest article. Marketing teams that already pay for a social media suite may find a link-in-bio page included there, so check before adding another tool.
What does Linktree do for Instagram?
Link in bio page
You build a small page of links behind one short link and add it to your bio. You can customise the design, and paid plans let you remove Linktree branding and highlight featured links. The same link works in other profiles, an email signature or a QR code.
Instagram auto-reply
Linktree can send a DM with your link when someone comments on a post or Reel. You choose whether every comment triggers the message or only comments with a keyword, a common way to turn a post into sign-ups. The account must be public. Each plan has a monthly limit: 1,000 DMs on Free, 1,500 on Starter, 2,500 on Pro and unlimited on Premium. Triggering on all posts or on your next post needs Pro or Premium. For ideas on using this well, see our guide to Instagram marketing strategies.
Lead capture and analytics
Visitors can leave an email address or phone number on the page. Pro adds mailing list integrations. Analytics run from basic click counts on Starter to all-time history and data export on Premium.
Selling and scheduling
You can sell digital products and courses and add affiliate links. Linktree says it charges $0.25 per payout, and transaction and processing fees may apply. Premium also adds social media scheduling.
How much does Linktree cost?
US prices checked on 1 November 2026 on Linktree's pricing page:
| Plan | Billed yearly | Billed monthly | Main additions |
|---|---|---|---|
| Free | $0 | $0 | Unlimited basic links, sign-ups |
| Starter | $7 a month | $9 a month | Featured links, basic analytics |
| Pro | $14 a month | $17 a month | No branding, selling, integrations |
| Premium | $30 a month | $35 a month | Routing, all-time analytics, scheduling |
Pro and Premium come with a 7-day free trial. Linktree says prices vary by region and are shown in local currency. Agencies and enterprises can ask for a custom plan with team seats.
What do users say about Linktree?
Linktree is rated 4.6 out of 5 on G2 from about 96 reviews. Reviewers praise how quick it is to add and update links, its clean layout and the click analytics.
The most common complaint is that many design and analytics features sit behind paid plans. Others find the free page generic and the analytics too shallow to see who is visiting.
When should you choose an alternative?
- You already use a social media scheduler. Later, Buffer and others include a link-in-bio page in their plans.
- You need full DM automation. A chat automation tool such as ManyChat builds multi-step conversations, not just a link reply.
- You want a full landing page. A page builder such as Unbounce gives you more room to convert visitors.
See more options in our list of the best Instagram tools or browse all social media tools.
Key features
- Link in bio page. A customisable page behind one short link, with links to your site, offers, videos, booking pages and products.
- Instagram auto-reply. Sends a DM with a link when someone comments on a chosen post or Reel, either on any comment or on a keyword you set.
- Audience capture. Collect email addresses and phone numbers on the page, with mailing list integrations from Pro.
- Analytics. Click and visitor analytics, from basic on Starter to all-time history and data export on Premium.
- Social scheduling. Plan and schedule social posts from Linktree on the Premium plan.
- Selling. Sell digital products and courses and add affiliate links; Linktree charges a small fee per payout.
Linktree pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Unlimited basic links, email and phone sign-ups, Instagram auto-replies up to 1,000 DMs a month |
| Starter | $7 per month billed yearly, or $9 billed monthly | Personalised page, unlimited featured links, basic analytics, 1,500 auto-reply DMs a month |
| Pro | $14 per month billed yearly, or $17 billed monthly | Removes Linktree branding, custom designs, selling, mailing list integrations, 2,500 auto-reply DMs a month; 7-day free trial |
| Premium | $30 per month billed yearly, or $35 billed monthly | Link rules and routing, AI integrations, all-time analytics, data export, social media scheduling and unlimited Instagram auto-replies; 7-day free trial |
| Agency or Enterprise | Custom quote | Team seats, several Linktrees in one dashboard, dedicated support |
Linktree FAQ
Is Linktree free?
Yes. The free plan includes unlimited basic links, email and phone sign-ups and Instagram auto-replies for up to 1,000 DMs a month. Paid plans add design control, analytics, selling and integrations.
How much does Linktree cost?
On 1 November 2026, from a US connection, Starter cost $7 per month billed yearly, Pro $14 and Premium $30. Monthly billing costs $9, $17 and $35. Linktree says prices vary by region and are shown in local currency.
How does Linktree's Instagram auto-reply work?
You choose a post or Reel and whether every comment or only comments with a keyword trigger a DM. Linktree then sends the commenter a message with your link. Your Instagram account must be public, and each plan has a monthly DM limit, unlimited on Premium.