Sales Loves Marketing
- Best for
- Small sales teams, founders and agencies that want an email finder, verifier and cold outreach tool in one budget subscription
- Starting price
- $29.25 per month (Starter, annual)
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Snov.io is a lead generation and outreach platform. It helps you find prospects' work emails, verify them, warm up your mailboxes and send automated email and LinkedIn campaigns from one account.
Its headline sums it up: "Find leads. Enrich them with emails & phone numbers. Send outreach campaigns." Since this page was first written, Snov.io has added LinkedIn outreach, a deliverability toolkit, a simple CRM and AI tools.
Who is Snov.io for?
Snov.io suits small sales teams, founders and agencies that do their own cold outreach and want one affordable tool instead of separate finder, verifier and sending tools. Every paid plan includes unlimited team seats, which helps growing teams. Larger sales teams that need deep data or advanced sequencing may outgrow it.
What are Snov.io's main features?
Email finder and verifier
You find emails by searching Snov.io's lead database, by describing your ideal customer, or from LinkedIn with the browser extension. The verifier checks addresses before you send, which protects your sender reputation. Both use credits.
Multichannel campaigns
Campaigns mix email and LinkedIn steps, with automatic follow-ups and a shared inbox for replies. Snov.io tracks replies and their sentiment so you can see which prospects are interested.
Warm-up and deliverability
Snov.io warms up mailboxes automatically and helps you set up SPF, DKIM and DMARC. Its deliverability toolkit runs health checks and flags spam risk. For background, read our guide to email deliverability.
CRM and integrations
A built-in sales CRM tracks leads and deals. Snov.io also connects to HubSpot, Pipedrive, Salesforce and many other apps, and supports MCP.
How much does Snov.io cost?
Prices checked on 1 November 2026 on Snov.io's pricing page:
| Plan | Billed annually | Billed monthly | Credits | Recipients |
|---|---|---|---|---|
| Trial | Free | Free | 50 | 100 |
| Starter | $29.25/month | $39/month | 1,000 | 5,000 |
| Pro S | $74.25/month | $99/month | 5,000 | 25,000 |
| Pro M | 25% off | $189/month | Not listed | 50,000 |
| Pro L | 25% off | $369/month | Not listed | 100,000 |
| Ultra | 25% off | $738/month | Not listed | 200,000 |
The free Trial plan renews every month. LinkedIn Automation is sold separately at $69 per month per LinkedIn account, or $62 per month billed annually, with a 7-day free trial. Data enrichment is also a separate subscription.
What do users say about Snov.io?
Snov.io is rated 4.5 out of 5 on G2 at the time of checking, from about 500 reviews. G2 reviewers most often praise ease of use, customer support, and how much it does for the price. Many say the email finder works well for building targeted lists.
The most common complaints on G2 are email-related problems such as outdated contacts, a basic email editor, gaps in integrations, and a price some find high compared with other lead generation tools.
When should you choose an alternative?
- You only need to find emails. Look at Hunter.
- You want more advanced personalization and multichannel sequences. Compare lemlist or Reply.io.
- You mainly need to clean a list before sending. A dedicated verifier such as NeverBounce may be enough.
For more on writing the emails themselves, read our cold email tips.
Key features
- Email finder. Find work emails by searching Snov.io's lead database, by ideal customer profile or from LinkedIn.
- Email verifier. Check email lists before sending to reduce bounces.
- Multichannel campaigns. Combine email and LinkedIn steps in one sequence, with automatic follow-ups and reply tracking.
- Warm-up and deliverability. Warm up mailboxes automatically, set up SPF, DKIM and DMARC, and monitor spam risk and inbox placement.
- Sales CRM. Track leads and deals in a built-in CRM with Google Calendar sync.
- Integrations. Connects with HubSpot, Pipedrive, Salesforce and thousands of other apps, with MCP support.
Snov.io pricing
| Plan | Price | Notes |
|---|---|---|
| Trial | Free | 50 credits, 100 recipients and 1 email warm-up slot, renewed every month. No integrations, bulk search, export or API. |
| Starter | $29.25 per month billed annually, or $39 billed monthly | 1,000 credits, 5,000 recipients, 3 email warm-ups, unlimited team seats. |
| Pro S | $74.25 per month billed annually, or $99 billed monthly | 5,000 credits, 25,000 recipients, unlimited warm-ups, unlimited team seats. |
| Pro M, Pro L and Ultra | $189, $369 and $738 per month, 25% off billed annually | 50,000, 100,000 and 200,000 recipients, with more credits and higher warm-up volume. |
| Custom Ultra | Custom | From 200,000 credits and 400,000 recipients. |
| LinkedIn Automation (add-on product) | $69 per month per LinkedIn account, or $62 billed annually | LinkedIn outreach automation with a 7-day free trial. |
Snov.io FAQ
Is Snov.io free?
Snov.io has a free Trial plan with 50 credits and 100 recipients that renews every month. It leaves out integrations, bulk search, export and the API.
How much does Snov.io cost?
On 1 November 2026 Starter cost $29.25 per month billed annually or $39 monthly, and Pro S $74.25 per month billed annually or $99 monthly. Larger plans run from $189 to $738 per month, with 25% off on annual billing.
What are Snov.io credits?
Credits pay for finding and verifying emails. You can split them between the email finder and the email verifier. Recipients are the number of people you can contact in campaigns each month.
Can Snov.io automate LinkedIn outreach?
Yes. LinkedIn Automation is a separate product priced per LinkedIn account, at $69 per month or $62 per month billed annually, with a 7-day free trial.