Sales Loves Marketing
- Best for
- Outbound sales teams and agencies that run cold email and LinkedIn sequences at volume
- Starting price
- $49 per user per month, billed yearly
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Reply.io is a sales engagement platform for outbound prospecting. You build multichannel sequences of emails, LinkedIn steps, calls and tasks, and Reply sends them, tracks results and collects every answer in one inbox. Its AI SDR, Jason, can write outreach and reply to prospects for you. Paid plans start at $49 per user per month, billed yearly.
Who is Reply.io for?
Reply suits sales development teams, founders who do their own outbound, and agencies that run campaigns for clients. It covers the whole cold outreach workflow, from finding and validating contacts to sending and handling replies. For the basics, read our guide to prospecting strategies.
What are Reply.io's main features?
Multichannel sequences
A sequence mixes email, LinkedIn actions, calls, SMS, WhatsApp and manual tasks, and other channels can be added through a Zapier step. Schedules and holiday calendars decide when each step goes out, and reports compare performance across channels. See our guide to cold email templates.
Jason AI SDR
Jason is Reply's AI sales development agent. You describe your offer, add a knowledge base with answers to common questions, and set a playbook. Jason then writes outreach and handles replies. In Review mode it drafts and you approve each message; in Autonomous mode it sends without approval.
Unified inbox
Replies from all channels arrive in one inbox, sorted into categories so your team can focus on interested prospects first. AI can draft a reply for you to review.
Data, validation and deliverability setup
Reply includes contact search, enrichment and email validation. Reply says its data covers more than 1 billion contacts, with intent signals such as hiring activity and tech stack changes. You can also buy sending domains and set up mailboxes from inside the platform. Separate domains and mailboxes protect your main domain's deliverability when you send cold email at volume.
Integrations, API and AI agents
Reply connects directly with Salesforce, HubSpot, Pipedrive, Copper and Close. A REST API, webhooks and an MCP server let you run Reply from your own scripts or from AI tools such as Claude and Cursor.
How much does Reply.io cost?
Prices checked on 1 November 2026, shown in US dollars:
| Plan | Billed yearly | Billed monthly | What you get |
|---|---|---|---|
| Email Volume | $49 per user per month | $59 per user per month | 1,000 active contacts, unlimited mailboxes and emails |
| Multichannel | $89 per user per month | $99 per user per month | Email, LinkedIn, calls and SMS at one price |
| Jason AI SDR Starter | $500 per month | $800 per month | 1,000 active contacts, 2 LinkedIn accounts, unlimited users |
| Jason AI SDR Growth | $1,500 per month | $2,500 per month | 5,000 active contacts, 10 LinkedIn accounts |
On Email Volume, LinkedIn automation costs $69 and calls and SMS $29 per account per month. The price rises with active contacts. From 10,000 contacts it becomes a flat price for unlimited users, starting at $159 a month billed yearly ($179 monthly). An AI SDR Enterprise tier and agency pricing are also available. Reply offers a 14-day free trial with no credit card required.
What do users say about Reply.io?
On G2, where it is listed as Reply, it holds 4.6 out of 5 from 1,567 reviews. G2's summary of those reviews names ease of use, automation, helpfulness, features and customer support as the main strengths. The most common complaints are a learning curve for new users, missing features, problems with sequences and limited customization.
When should you choose an alternative?
Browse more sales engagement tools, or start with these:
Key features
- Multichannel sequences. Sequences combine email, LinkedIn, calls, SMS, WhatsApp and manual tasks, with sending schedules and holiday calendars that control when steps go out.
- Jason AI SDR. An AI agent that writes outreach and answers replies from an offer, knowledge base and playbook you define, either with your approval or on its own.
- Unified inbox with AI categories. Replies from every channel land in one inbox, sorted into categories, with AI-written reply drafts for you to review.
- Contact data and validation. Contact search, enrichment and email validation sit in the same platform as the sequences.
- Domains and mailboxes. Buy sending domains and set up mailboxes from inside Reply for cold outreach.
- API, MCP server and webhooks. A REST API, webhooks and an MCP server let you run Reply from your own apps or AI tools such as Claude and Cursor.
Reply.io pricing
| Plan | Price | Notes |
|---|---|---|
| Email Volume | $49 per user per month billed yearly, or $59 monthly | For 1,000 active contacts a month, with unlimited mailboxes and emails, warm-up and 50 live data credits a month. LinkedIn ($69) and calls and SMS ($29) cost extra per account per month. From 10,000 contacts it is a flat price for unlimited users, from $159 a month billed yearly. |
| Multichannel | $89 per user per month billed yearly, or $99 monthly | Email, LinkedIn, calls and SMS at one price, plus semi-automated WhatsApp, 10 mailboxes on yearly billing (5 on monthly) and team reports. Has a 14-day free trial. |
| Jason AI SDR Starter | $500 per month billed yearly, or $800 monthly | 1,000 active contacts, 2 LinkedIn accounts and unlimited users, with autopilot and copilot modes. |
| Jason AI SDR Growth | $1,500 per month billed yearly, or $2,500 monthly | 5,000 active contacts and 10 LinkedIn accounts. An Enterprise tier for 25,000 contacts is priced on request. |
Reply.io FAQ
What is Reply.io used for?
Reply.io automates outbound sales. You build sequences of emails, LinkedIn steps, calls and tasks, send them to prospects, and handle the answers in one inbox. Its AI SDR, Jason, can write and send messages and reply to prospects for you.
How much does Reply.io cost?
On 1 November 2026, Email Volume started at $49 per user per month billed yearly ($59 monthly), Multichannel at $89 per user per month billed yearly ($99 monthly), and the Jason AI SDR at $500 per month billed yearly ($800 monthly). Prices are in US dollars.
Does Reply.io have a free trial?
Yes. Reply offers a 14-day free trial with no credit card required. It covers the core features, including the B2B database, multichannel sequences, reports, the API and integrations.
What is Jason AI SDR?
Jason is Reply's AI sales development agent. You give it an offer, a knowledge base and a playbook, and it writes outreach and handles replies. In Review mode it drafts and you approve; in Autonomous mode it sends without approval.
Does Reply.io have an API?
Yes. Reply's v3 REST API covers contacts, sequences, inbox, tasks, reporting and webhooks, and Reply also offers an MCP server for AI agents.