Sales Loves Marketing
ConvertKit renamed itself Kit. convertkit.com now redirects to kit.com.
- Best for
- Creators, coaches and one-person businesses that sell through a newsletter
- Starting price
- $33 per month, billed yearly (Creator)
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Kit, formerly ConvertKit, is an email marketing platform for creators who run a business from their newsletter. It offers broadcasts, visual automations, email sequences, landing pages and digital product sales. The Free plan covers up to 10,000 subscribers, and automation starts on Creator at $33 per month billed yearly.
Who is Kit for?
Kit says it is "for creators who mean business": writers, coaches, course creators and other one-person businesses that grow an audience and sell to it by email. It is a good fit when the newsletter is the product or the main sales channel. B2B companies with a sales team usually need CRM features that Kit does not focus on.
What are Kit's main features?
Broadcasts, landing pages and forms
Every plan, including Free, has unlimited landing pages, sign-up forms and email broadcasts, plus tagging and segmentation. That makes the Free plan useful for building a list before you need automation.
Visual automations and sequences
Creator and Pro add the visual automation builder, with a template library, and unlimited email sequences. A typical setup tags a subscriber when they join through a form and sends a welcome sequence, then moves them into a sales sequence. For background, read our guide to drip marketing.
Selling from Kit
You can sell digital products and paid newsletter subscriptions directly from Kit. Kit charges a transaction fee of 3.5% plus 30 cents. Creator adds features such as abandoned checkout recovery and paid recommendations.
Integrations
Paid plans include more than 100 direct app integrations and a Kit MCP server, so AI tools can work with your account.
How much does Kit cost?
Prices checked on 1 November 2026 on Kit's pricing page, for 1,000 subscribers:
| Plan | Price | Main limit |
|---|---|---|
| Free | $0 | Up to 10,000 subscribers, 1 user, no automations |
| Creator | $33 per month, billed yearly | 2 users, unlimited automations |
| Pro | $66 per month, billed yearly | Unlimited users, engagement scoring and analytics |
New customers get 25% off Pro in the first year. Creator and Pro come with a 14-day free trial without a credit card, and Kit offers refunds within the first 30 days.
What do users say about Kit?
Kit is rated 4.4 out of 5 on G2 at the time of checking. Reviewers most often praise the clean interface, the easy email builder and the visual automation builder, and many mention good support and integrations.
The most common complaint on G2 is price as a list grows. Reviewers also say advanced reporting and A/B testing sit on higher tiers, that design customisation is limited, and that the first automations take time to set up.
When should you choose an alternative?
- You sell B2B and need a CRM. ActiveCampaign or HubSpot Marketing Hub connect campaigns to contacts and deals.
- You want automation on a lower budget. MailerLite includes a few automations on its free plan, and Brevo includes automation for up to 2,000 contacts on its free plan.
- You only send a simple newsletter. Mailchimp has a free plan for small lists.
Browse more email marketing tools.
Key features
- Visual automations. A visual builder with a template library for subscriber journeys, on Creator and Pro.
- Email sequences. Automated series of emails, such as a welcome or course sequence, on Creator and Pro.
- Landing pages and forms. Unlimited landing pages and sign-up forms on every plan, including Free.
- Tagging and segmentation. Tag subscribers and build segments on every plan to send more relevant broadcasts.
- Digital products and subscriptions. Sell digital products and paid newsletters from Kit, with a transaction fee of 3.5% plus 30 cents.
- Integrations. More than 100 direct app integrations and a Kit MCP server on paid plans.
Kit (formerly ConvertKit) pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Up to 10,000 subscribers and 1 user. Unlimited landing pages, forms and broadcasts, but no visual automations or sequences, and Kit branding stays on. |
| Creator | $33 per month for 1,000 subscribers, billed yearly ($390 per year) | 2 users. Unlimited visual automations and email sequences, RSS campaigns, 100+ app integrations and branding removed. |
| Pro | $66 per month for 1,000 subscribers, billed yearly; 25% off the first year for new customers | Unlimited users. Adds subscriber engagement scoring, engagement analytics, deliverability reporting and advanced A/B testing. |
Kit (formerly ConvertKit) FAQ
Is ConvertKit the same as Kit?
Yes. ConvertKit renamed itself Kit and now calls itself the email-first operating system for creators. The old convertkit.com address redirects to kit.com.
Does Kit have a free plan?
Yes. The Free plan covers up to 10,000 subscribers and includes unlimited landing pages, forms and broadcasts. Visual automations and email sequences need a paid plan.
How much does Kit cost?
On 1 November 2026, Kit listed Creator at $33 per month for 1,000 subscribers billed yearly ($390 per year) and Pro at $66 per month billed yearly, with 25% off Pro in the first year for new customers. Prices rise with your subscriber count. Monthly-billing prices were not shown on the plan cards.
Is Kit good for B2B companies?
Kit is built for creators who sell through a newsletter, such as courses, coaching and paid subscriptions. B2B teams that need a CRM, lead scoring by company or sales handoffs usually pick a tool such as ActiveCampaign or HubSpot instead.