Sales Loves Marketing
- Best for
- Small businesses and solo founders who want easy email marketing and automation at a low price
- Starting price
- $10.80 per month billed yearly
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
MailerLite is an email marketing tool built for small businesses, creators and solo founders. It covers email campaigns, automation workflows, landing pages, simple websites and sign-up forms, and it has a free plan for up to 250 subscribers. Paid plans start at $10.80 per month billed yearly.
Who is MailerLite for?
MailerLite suits small businesses that send regular newsletters and want a few automated sequences, such as a welcome series or an abandoned cart reminder, in a tool that G2 reviewers most often praise for ease of use. Its pricing is based on subscriber count, so it stays cheap for small lists. Some G2 reviewers find it limited for advanced CRM needs.
What are MailerLite's main features?
Email campaigns
Every plan includes three editors: drag and drop, custom HTML and a simple text editor. Paid plans add unlimited templates, dynamic emails, multivariate testing, an AI writing assistant and smart sending.
Automation
The automation builder is a visual workflow. A subscriber enters through a trigger, such as joining a group, completing a form, clicking a link, a date or a purchase, and then moves through delays, conditions, A/B splits and actions. Actions include sending an email or webhook, updating a field, moving the subscriber between groups and notifying your team. Ready-made templates cover welcome sequences, abandoned carts and webinar invitations. For background, read our guide to drip marketing.
Landing pages, websites and forms
You can build landing pages, simple websites, pop-ups and embedded forms to grow your list. The Free plan includes 1 landing page and 1 website, Comfort 10 of each and Power unlimited.
Ecommerce and integrations
Purchase-based triggers work with Shopify and WooCommerce, and MailerLite also connects to Stripe. It lists more than 100 integrations and offers MCP and API access.
How much does MailerLite cost?
Prices checked on 1 November 2026 on MailerLite's pricing page, for up to 500 subscribers:
| Plan | Billed yearly | Billed monthly | Main limit |
|---|---|---|---|
| Free | $0 | $0 | 250 subscribers, 2,500 emails per month |
| Comfort | $10.80 per month | $12 per month | 50 active automations, 3 seats |
| Power | $22.50 per month | $25 per month | Unlimited automations and seats |
| Enterprise | Custom | Custom | 200,000+ subscribers |
Prices rise with your subscriber count. There is a 14-day trial of premium features with no credit card required.
What do users say about MailerLite?
MailerLite is rated 4.6 out of 5 on G2 at the time of checking. Reviewers most often praise its ease of use, quick setup and value for money compared with larger email tools. Many also mention helpful support.
The most common complaints on G2 are missing features, such as reusable content blocks, a learning curve for some parts of the app and mixed experiences with support. Some reviewers say prices climb steeply for very large lists, and a few report delays with account approval.
When should you choose an alternative?
- You need detailed automation and lead scoring. ActiveCampaign goes further on conditional logic and contact scoring.
- You want marketing tied to a CRM. HubSpot Marketing Hub or EngageBay keep contacts, deals and campaigns together.
- You send many emails to a small list. Brevo prices mainly by email volume; see our Brevo page.
Browse more email marketing tools.
Key features
- Email editors. A drag-and-drop editor, a custom HTML editor and a simple text editor, on every plan.
- Automation builder. Visual workflows with delays, conditions, A/B splits and actions, started by triggers such as joining a group, completing a form, clicking a link, a date or a purchase.
- Ecommerce automations. Abandoned cart, product and category purchase triggers, with Shopify, WooCommerce and Stripe integrations.
- Landing pages, websites and forms. Build landing pages, simple websites, pop-ups and embedded sign-up forms, with limits that rise by plan.
- AI and integrations. An AI writing assistant on paid plans, more than 100 integrations and MCP and API access.
MailerLite pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Up to 250 subscribers and 2,500 emails per month, 2 seats, 3 active automations with 5 steps each, 1 landing page and 1 website. |
| Comfort | $10.80 per month billed yearly, or $12 billed monthly, for up to 500 subscribers | 3 seats, emails up to 10 times your subscriber tier, 50 active automations with up to 100 steps, 10 landing pages and websites, AI writing assistant. |
| Power | $22.50 per month billed yearly, or $25 billed monthly, for up to 500 subscribers | Unlimited seats, unlimited monthly emails within fair use, unlimited automations with multiple triggers, live chat support. |
| Enterprise | Custom | For 200,000+ subscribers, with priority support, onboarding training and deliverability support. |
MailerLite FAQ
Does MailerLite have a free plan?
Yes. On 1 November 2026 the Free plan covered up to 250 subscribers and 2,500 emails per month, with 3 active automations of up to 5 steps. Going over 250 active subscribers locks campaign and automation sending until you upgrade or remove subscribers.
How much does MailerLite cost?
For up to 500 subscribers, Comfort cost $12 per month billed monthly or $10.80 billed yearly, and Power cost $25 per month or $22.50 billed yearly, as listed on 1 November 2026. Prices rise with your subscriber count, and Enterprise is custom.
Does MailerLite include marketing automation?
Yes, on every plan. The Free plan allows 3 active automations with 5 steps each, Comfort 50 with up to 100 steps, and Power unlimited automations with multiple triggers.
Is there a MailerLite free trial?
Yes. MailerLite offers a 14-day trial of its premium features without a credit card. When it ends, premium features lock unless you upgrade, and your data is kept.