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From our lists, tool pages and glossary. Every tool links to its page with prices checked at the source.

Lists

The best marketing automation tools for small businessesActiveCampaign is the best marketing automation tool for most small businesses, with detailed automation from $15 per month. Brevo and MailerLite are the best free starts, and HubSpot suits teams that want marketing and their CRM on one record.The best sales and marketing tools to grow your businessHubSpot is the best place to start for most growing businesses, because its free CRM puts sales and marketing on one record. Add Pipedrive for a sales-first pipeline, ActiveCampaign for email automation and Apollo.io to find new prospects.The best affiliate marketing tools for beginnersPretty Links is the best first tool for a beginner affiliate on WordPress, because its free version turns affiliate URLs into short links on your own domain and counts the clicks. Add Google Search Console and Yoast SEO, both free, and pay for keyword research with Ubersuggest or Ahrefs when you are ready.The best content calendar toolsCoSchedule is the best content calendar tool for most marketing teams, because it is built only for planning marketing content and campaigns on one calendar. Choose Notion for a free, flexible editorial calendar that holds your briefs and drafts, or ClickUp for a free team calendar with unlimited members.The best project management software for marketing teamsAsana is the best project management software for most marketing teams, covering campaign intake, timelines, approvals and reporting in one tool. monday.com is the most visual option, and ClickUp gives the most features for the money.

Tools

HubSpot Marketing HubHubSpot's marketing software for email, landing pages, forms, social, ads, automation and reporting, built on the HubSpot CRM.Best for inbound marketing teams that want campaigns, automation and reporting in the same system as their CRM · From $7 per seat per month (new customers)Brevo (formerly Sendinblue)An email and multichannel marketing platform with marketing automation, SMS, WhatsApp and transactional email, priced mainly by how many emails you send.Best for small businesses that want email marketing and automation on a free or low-cost plan · From $9 per month (Starter)MailerLiteAn email marketing tool for small businesses with a drag-and-drop editor, automation workflows, landing pages, websites and sign-up forms.Best for small businesses and solo founders who want easy email marketing and automation at a low price · From $10.80 per month billed yearlyNeverBounceAn email verification service that cleans email lists in bulk, checks addresses in real time through an API or form widget, and keeps CRM and email platform lists clean automatically.Best for marketing and sales teams that want to remove invalid and risky addresses before sending email campaigns or cold outreach · From $8 per 1,000 creditsSharpSpringA marketing automation and CRM platform for agencies and small businesses, now sold by Constant Contact as Lead Gen & CRM.Best for marketing agencies and small B2B companies that want email, automation and a CRM in one platform · From Quote on requestMailchimpAn email and SMS marketing platform for small and mid-sized businesses, with automation flows, segmentation and AI writing help.Best for small businesses and e-commerce stores that want easy email campaigns and basic automation · From Starts at $13 per month

Definitions

Email DeliveryEmail delivery is the moment a receiving mail server accepts a message, confirmed by an SMTP "250" reply. It says nothing about whether the email lands in the inbox or the spam folder; that is deliverability.Local MarketingLocal marketing is marketing aimed at people and businesses within a specific area around a company's location, rather than at a national or global audience. It covers local search listings, location-targeted ads, community events and word of mouth.MacromarketingMacromarketing is the field that studies marketing at the level of whole markets and societies. In Shelby Hunt's widely cited definition, it studies marketing systems, the effects of marketing systems on society, and the effects of society on marketing systems.