The competition in the eCommerce industry has become more fierce than ever. As a result, companies must use the right marketing strategies and tips to stay relevant and drive sales. But what if you are new in this industry? Everything might seem overwhelming, and you might be wondering how to go about it?
Do not worry because you have landed in the right place. Today, in this post, we will teach you the most fundamental strategies and tactics to drive traffic to your eCommerce business and bring in more sales.
Table of contents
1. Hire professionals to work on your marketing
Digital marketing is one of the most important aspects of starting, running, and growing an online business. And with so much on your plate to keep your new business running, why not hire a digital marketing agency to assist you in driving sales? With the wide range of services and teams with extensive experience, they can help you expand your business online and bring you more customers.
In addition, by having experts taking over all of your marketing, you will be able to focus on what you know best, save time and money, and rest easy knowing that professionals handle everything. Before hiring a digital marketing agency, think about what you want for your business. Whatever it is you want to achieve with your marketing, the first step is to define your goals.
Related Reading; Are SEO Agencies worth the costs in 2022?
2. Create a successful online store
To attract buyers, drive up sales, and retain loyal customers, you must make sure you build an online store that enhances your buyer’s experience in each of its elements. Consider an online store builder as that is the fastest way to get your business online and start selling. They usually have platforms with everything you need – from design and layout to product and business management.
If you want to do it alone, to start, you need to invest in engaging web design that should captivate visitors. Think of using full-width images and avoiding distraction with minimal text. Then, create a fantastic About Us page that contains your contact email, address, and social media channels. Keep in mind that all this information should be clear and easy to find.
Furthermore, make sure you establish your reputation by showing which companies are working with you. Partnering with other brands will increase trust and make your visitors less reluctant to spend money on your site.
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3. Understand your sales cycle
Understanding your business sales cycle allows you to organize your sales pipeline better, prioritize leads, and evaluate the efficiency of your sales efforts. In addition, having a clearly defined sales cycle gives your representatives a comprehensive roadmap and common reference points to understand what they and their teammates are doing.
However, as every eCommerce business is unique, their sales cycles also are. As a result, it is crucial to estimate your customer’s purchasing time in your store. Knowing this information can help you understand how your customers move through your sales process, which in turn will assist you in crafting the most suitable eCommerce marketing strategy.
4. Simplify the checkout process
If your eCommerce store’s checkout process is too long, confusing, and complicated, customers will abandon your store and look elsewhere.
That is why we highly recommend you limit the whole process to a single page. If you cannot do so, add a progress bar on your checkout pages so it will be easier for customers to know where they are in the process and how much is left.
Remember to include all three checkout sections. The first section displays shipping information. The following section tells your customers about billing, and the last section shows their purchases.
Also, make sure that your buy buttons are easy to find; the longer it takes your customer to find the checkout button, the more frustrated they become. Finally, simplifying and optimizing your checkout process will lead to a seamless checkout, improving your eCommerce store’s conversion rate.
Related Reading; 6 Lesser-Known Ways to Promote Your E-commerce Business.
5. Offer free shipping
Buyers love it when they get something for free. That is why discounts, promotions, and free offers are powerful ways to attract customers, especially when you are new in the business.
However, another essential factor in bringing a purchasing decision is shipping costs. According to the Baymard Institute, around 61% of people abandon shopping carts because of high costs, including shipping costs. So, as shipping plays a significant role in making purchasing decisions, offering free shipping to buyers is a way to attract and motivate them to purchase from your store.
If you already provide free shipping, make sure everyone is aware of it by including it on every page of your website. And if you can not afford a free shipping offer, one great way to go about it is to add the shipping charges to the original cost of the product.
There are many eCommerce marketing tactics that can be used to help businesses get started and grow. Still, those mentioned above are among the most dependable and efficient for all newly established online shops. So make sure you start using them today, as they are all worthwhile and can guarantee that you will drive sales to your business in no time.